As Far As We Know Brain+Trust Partners

The future must be safer than it is today, with frictionless customer experiences, in order for any brand to grow. E-commerce has become the popular option for shoppers of just about everything, and identity theft and fraud are a growing threat. In this episode, we look into e-commerce trends for the 2019 Holiday season, how retailers and businesses can reduce shopping cart abandonment, and how we can all improve security of online payments.

In this episode, we are joined by Tricia Houston of MMR Live. Customer experience professionals today are faced with challenges to delight audiences at every touch point. Tightening social network algorithms, customer data privacy legislation and emerging channels like connected homes and vehicles make for both new marketing opportunities, as well as friction. What about offline, non-digital transformation of marketing and communications? How can research, experiential strategies and design improve the success of brands in the next decade of digitization? 

Fake news and misinformation are nothing new to business, and it seems every day there is a political headline that simply isn't true. The ubiquity of devices, internet access and media production software has created a new threat to business, perhaps to society: Deepfakes. In this episode, we are joined by Josh Ginsberg, CEO of Zignal Labs, to discuss how brands and politicians are held to different standards by the law, how the rising threat of deepfakes in the media poses challenges to everyone in business, and how to be prepared and ready to defend your brand from a deepfake attack.

As Far As We Know, hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science. Tracy and Tim provide key insights and guidance to embrace today's opportunities and confidently respond to change.

Brain Trust Partners’ Co-Founder and CEO, Scott Monty, takes us back to the wild west days of social media and his time with the Ford Motor Company. As someone who has cut through the jungle of building a social media presence for a major corporation, he knows well that simply glomming onto tactics is far different from deploying an actual strategy. It remains just as much of a fact today as it was then.
 
The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.
 
LINKS TO KNOW
 
Visit Brain+Trust Partners to learn more about the firm: braintrust.partners
 
Follow the firm on Twitter: twitter.com/yourbraintrust
 
This podcast is a production of Unthinkable Media, makers of refreshingly entertaining podcasts about work. More at unthinkablemedia.com

Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the problem?
THE DIFFERENCE is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.
LINKS TO KNOW
Visit Brain+Trust Partners to learn more about the firm: braintrust.partners
Follow the firm on Twitter: twitter.com/yourbraintrust
This podcast is a production of Unthinkable Media, makers of refreshingly entertaining podcasts about work. More at unthinkablemedia.com