Ashley & Katrine's Infinite Revenue Playlist Commsor

Today’s guest is a ‘sales leader with a crush on marketing”. 
Welcome to the stage Laura Erdem, all the way from Copenhagen! 
Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. 
While Laura is a first time sales leader, she has a ton of experience in enterprise sales and excels in helping reps build their own personal brand on LinkedIn to bring in inbound leads. She’s even known to get creative with her sales demos, taking prospects for walks, runs, and even bike rides while she gets to know them.
Laura joins us today to take all things sales, pipeline generation,  social selling, and of course, sharing her experience as a woman in revenue. 
✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify

If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there).

But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to invest effort.

Paty is the Sales Enablement Manager at iMatrix, a sales coach, and a brand new founder of her SDR training academy, Ignite Sales Academy. Throughout her sales career, she has been an SDR Team Lead, an SDR Manager, and, now, a Sales Enablement Manager, where she mentors, coaches, and nurtures countless sales professionals at every level to achieve their goals. Most importantly, Paty is a proud mom.
 
Listen to the full episode to hear Paty's share what it takes to create a successful sales enablement and training program as well as her experience as a woman in revenue.


✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify

It's not everyday that you're joined by "The GTM People's Champion".

And luckily, that's exactly who today's guest is, Corrina Owens.

Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.
Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.

Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.

Tune into today's episode to talk all things ABM with the queen of ABM herself, Corrina. 
✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify

According to Christina Brady,  women, especially at work, can possess a scarcity mindset. And there is a reason.

Women tend to protect "what they have". It stems from being biologically wired to grow and nurture.  So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for one at the top".

Why? Because only 15.7% of founders are women.‍ Becayse only 2.3% of VC funding goes to all-female founding teams. Because only 31.7% of top executive positions across all industries are women. Because for every $1 a man makes, on avg a woman makes $0.82. ‍ Because it will take 131 years to see gender economic parity – which keeps increasing every year.

Christina Brady, Co-Founder and CEO of Luster, is on a mission to change this narrative. With 16+ years of overall SaaS sales experience and 10+ years of executive leadership in the SaaS space, she has a proven track record of leading individuals and organizations to growth & profitability through creative, scalable, and targeted strategy. 

And now, finally a CEO herself, she's made it a point to lead with diversity and make sure women know that there is room for everyone at the top. 

Tune in to today's episode to hear more about how Christina teaches us how to combat biases, avoid the scarcity mentality, and even share some trade secrets on how to become the best seller on your team (hint, it has to do with improv). 
✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify

It's tough out there as a seller right now. So what can you do to stand out?

According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you want to be the best.

Mafalda is the Director of Growth at Wonderway, a German Sales Enablement Startup that just developed an AI coaching tool called Wonderway COACH. She has reviewed and improved hundreds of sales onboarding and trainings which has given her unique expertise and knowledge in understanding what will genuinely help a sales rep succeed.

Outside of Wonderway, Mafalda hosts and moderates sales webinars, has two sales podcasts (A Day in the Life of... and Sales Training DReadly Sins), and is now working on a sales book in Portuguese. She is also a masterclass instructor at SDRs of Germany.

Listen to today's episode to dive into the multifaceted sides of a successful sales rep. 
✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify

Happy International Women’s Day!

March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality.

This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted by the workplace and how we can make it better?

Which is why cohosts Ashley and Katrine have invited women’s health experts, Danielle Keiser and Haley White, to talk about how we can build towards making the workplace more inclusive for those with uteruses.

Why? Because the workplace was literally designed to be optimal for a man’s body. Everything from working from 9am to 5pm to the temperature of offices are meant to create the best working conditions for men specifically.

Women and those with uteruses have been trained to live in a linear world with cyclical bodies, which poses many challenges and prevents them for showing up as their best selves.

This podcast, our mission, our purpose, is not about ignoring brilliant men or about making the work place ‘less comfortable’ for them. 
It’s what about all those women whose names should easily fall off the tongue too? 
It’s what about all those women whose achievements should also be recognized? 
It’s why can’t we create a workplace where women are also able to experience optimal working conditions? 

Today's episode dives into all of these questions.

Join us to celebrate International Women’s Day by listening to our bonus episode with Danielle Keiser and Haley White.
✨ Follow Ashley
✨ Follow Katrine

🎵 Jam to our walk-up song playlist on Spotify