34 episodes

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Cashing In On Content Marketing Fractl

    • Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

    Convincing Brands To Say Something Worthwhile

    Convincing Brands To Say Something Worthwhile

    We've all heard about content saturation, but sometimes it takes courage to produce the type of content you need to make in order to stand out.

    Thought Leadership Consultant Lee Price explains how brands can communicate their "big ideas" to improve your brand's authenticity and authority -- while also getting your voice heard.

    • 31 min
    Using Psychology To Improve Your Pitch

    Using Psychology To Improve Your Pitch

    If you're looking for hacks on how to be more persuasive, listen to Sigma Computing's Data Evangelist Daniel Codella explain the psychological triggers that can help you communicate your content marketing pitch more effectively.

    • 27 min
    Not Selling Your Work Internally? You're Doing It Wrong

    Not Selling Your Work Internally? You're Doing It Wrong

    Content expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.

    • 31 min
    We're Back! [The Transition Episode]

    We're Back! [The Transition Episode]

    Amanda announces the return of the podcast -- with a twist.

    • 5 min
    Episode 30: Thinkin' About LinkedIn?

    Episode 30: Thinkin' About LinkedIn?

    LinkedIn ads expert and founder of B2Linked provides great actionable tips for creating successful advertisements on the popular social site.

    • 29 min
    Episode 29: How to Confidently Click Send (And Have People to Send To)

    Episode 29: How to Confidently Click Send (And Have People to Send To)

    Need a refresher on email marketing best practices, or are you looking for a boost in your current efforts? Digital marketing guru Wendy Maynard explains the importance of strategic email marketing, how to improve the quality of your list, and how to send emails that actually provide value to your audience.

    • 30 min

Customer Reviews

LP2018_RC ,

Interesting perspectives on modern marketing

Amanda is well-connected and knows a lot about where content marketing is going. She brings in interesting voices to give their view on how to find success with content.

Kristin t444 ,

Actionable

Not filled with fluff. Real inside advice from well known industry experts. Love amanda the host, great interviewer.

DelKline ,

Amazing listen for all marketing pros

These interviews are an incredible tool to sell your content marketing strategy, but it goes beyond that. From best practices to psychological triggers, this is a must-listen for every marketing pro.

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