636 episodes

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

Ask Frank Kern Frank Kern

    • Business
    • 5.0 • 5 Ratings

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

    What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?

    What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?

    A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? 
    Any recommendations? 

    • 2 min
    Can you recommend the best online sites for creatives to use to create videos and assets?

    Can you recommend the best online sites for creatives to use to create videos and assets?

    What is the best place you would recommend to create online assets? So they don't have to develop them over?
    Like making stuff? Yeah, so you want to make videos? All right, let's see here.

    • 4 min
    How should we expand our target interest when many of the related interests and audience insights are not targetable?

    How should we expand our target interest when many of the related interests and audience insights are not targetable?

    How should we expand our target interests when many of the related interests and audience insights are not targetable?

    • 4 min
    Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?

    Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?

    I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience.
    So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...

    • 9 min
    On a new campaign, how much time do you give each ad until you switch it off again?

    On a new campaign, how much time do you give each ad until you switch it off again?

    How long, how much time do you give each ad until you switch it off again, on a new campaign?
    I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad.
    So a lot of times...

    • 1 min
    I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?

    I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?

    So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training.
    And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...

    • 1 min

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5 Ratings

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Very Accurate

He is 100% right on the money and does tell it like it’s shown.

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