28 episodes

Welcome to Ask the Right Questions, The Sales and Marketing Podcast with Paul Lafleur and Fab Calando!

This show is for B2B salespeople, marketers, executives and business owners who want to learn the real tactics and strategies that the best in the business are using to grow their businesses today. We share some behind the scenes experience, offer up exclusive conversations with world-class sales professionals, marketers and business owners -- and bring you real lessons from the people changing the game in current sales and marketing today.

Every great salesperson and marketer has a coach.

Ask the Right Questions, The Sales and Marketing Podcast Fab Calando & Paul Lafleur

    • Business

Welcome to Ask the Right Questions, The Sales and Marketing Podcast with Paul Lafleur and Fab Calando!

This show is for B2B salespeople, marketers, executives and business owners who want to learn the real tactics and strategies that the best in the business are using to grow their businesses today. We share some behind the scenes experience, offer up exclusive conversations with world-class sales professionals, marketers and business owners -- and bring you real lessons from the people changing the game in current sales and marketing today.

Every great salesperson and marketer has a coach.

    How to Do Sales & Marketing in Times Like These?

    How to Do Sales & Marketing in Times Like These?

    When significant events hit, it's not always clear what you should do with your sales and marketing efforts.


    Do you stop everything? But what about the business
    Is it business as usual? But is it really
    Do you increase efforts? Decrease efforts?

    Fab and Paul share some thoughts on the topic.


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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 8 min
    How to Build a Massive Online Audience and Grow Your Business W/ Corrine Stephanie

    How to Build a Massive Online Audience and Grow Your Business W/ Corrine Stephanie

    The economy is shifting, and businesses that invest in marketing can thrive. Of course, sales are also a must.

    That's why we sat down with Corrine to talk about how she gained 29,000 followers on LinkedIn and how that impacted her business - CAM Inc., a talent acquisition firm.

    In this episode, we explore how to balance sales and marketing to build a thriving business.


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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 42 min
    How to Deal With a Tough Day at Work

    How to Deal With a Tough Day at Work

    Tough days happen. If rough times get you down, there's a good chance it means that you aren't controlling your emotions - you're not able to stay in the moment.

    How we deal with our emotions (positive ones too!) can further impact our performance.

    In this episode, we talk about why emotions affect your performance and share a few tips on how to stay in the moment.

    Enjoy the show!


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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 19 min
    How to Use Your Sales Process Steps to Qualify Prospects

    How to Use Your Sales Process Steps to Qualify Prospects

    Properly qualifying and disqualifying prospects is a crucial part of sales success. You don't want to rely on a rep's emotions to disqualify a lead. You don't want a dead deal to stay in the pipeline "because they might close one day." Those behaviours falsify your projections and impact your business's bottom line.

    So how do you qualify a lead? You set up objective milestones in your sales process that your reps have to cross.

    In this episode, you'll learn


    How to set-up objective milestones

    What kind of milestones you need at different stages of your sales process

    What information marketing should aim to discover.


    And so much more...

    Enjoy the show!


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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 16 min
    How to Sell Anything on Value (Even a Low-Price Item)

    How to Sell Anything on Value (Even a Low-Price Item)

    In this episode, Paul and Fab discuss value selling. They took a low-price item with no apparent value to show you how to do it. Ultimately the value of a service (or product) is determined by how important what you sell is for a client.

    But selling on value isn't only a sales thing. Marketing plays a vital role too...

    Are your sales and marketing set-up to sell value?


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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 20 min
    The Two Types of Entrepreneurs

    The Two Types of Entrepreneurs

    In this episode, Paul and Fab talk to Rob Geller, co-founder of Promenaid. Rob offers up a lot of advice to people just starting their business - from how to be a 🥇 seller on Amazon to the psychology of success.
    Enjoy the show!

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    Send in a voice message: https://anchor.fm/sales-marketing/message

    • 55 min

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