82 episodes

The AskAlyka podcast is here to empower your business through digital marketing knowledge. We answer your questions around business, digital marketing and technology.

If you have a question, send them to us at perth@alyka.com.au OR www.facebook.com/alykadigital

Alyka is Perth's largest digital marketing agency with accolades including 3 time BRW Fast 100 Winner, Telstra Business Winner and Business News Rising Star Winner. Co-host Zion Ong is a 40 under 40 award winner and both Zion and Beth are digital marketing guru's with a combined 18 years of digital experience.

AskAlyka AskAlyka

    • Business

The AskAlyka podcast is here to empower your business through digital marketing knowledge. We answer your questions around business, digital marketing and technology.

If you have a question, send them to us at perth@alyka.com.au OR www.facebook.com/alykadigital

Alyka is Perth's largest digital marketing agency with accolades including 3 time BRW Fast 100 Winner, Telstra Business Winner and Business News Rising Star Winner. Co-host Zion Ong is a 40 under 40 award winner and both Zion and Beth are digital marketing guru's with a combined 18 years of digital experience.

    Miss Maud Interview- The Queen of Cakes Talks Business, Challenges & Her Digital Transformation Ep82

    Miss Maud Interview- The Queen of Cakes Talks Business, Challenges & Her Digital Transformation Ep82

    After 48 years and 18 stores, the Miss Maud brand is stronger than ever.

    The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business.

    For any questions or feedback
    perth@alyka.com.au
    alyka.com.au

    • 18 min
    #KILLACaseStudies: How Amazing UX Achieved 70,000 More Pageviews

    #KILLACaseStudies: How Amazing UX Achieved 70,000 More Pageviews

    #KILLACaseStudies Episode 81

    Today we share a #KILLACaseStudy on how we achieved 70,000 more page views for the City of Stirling website (https://www.stirling.wa.gov.au).

    We go through 4 key methods including:

    1. Accessibility
    2. Information Architecture
    3. User Interface Design
    4. Interactive Design

    • 9 min
    #KILLACaseStudies: How Great UX Achieved a Whopping 120% in User Engagement Ep80

    #KILLACaseStudies: How Great UX Achieved a Whopping 120% in User Engagement Ep80

    #KILLACaseStudies Episode 80

    Today we share a #KILLACaseStudy on how we achieved a whopping 120% increase in user engagement for our client, Wesbeam (https://wesbeam.com).

    We go through 3 key methods including:

    1. User Research
    2. Information Architecture
    3. Case Studies

    • 9 min
    Short vs Long Website Forms: What's Better? Ep79

    Short vs Long Website Forms: What's Better? Ep79

    Website forms are one of the most important elements of a website. And the common marketing theory is that short forms always outperform long forms. But is this really true?

    We take a look at 5 case studies to see if the theory holds.

    For questions or to get in touch, hit us up on:
    - solutions@alyka.com.au
    - www.alyka.com.au

    • 10 min
    6 Strategies to Promote a #Killa Event - Ep78

    6 Strategies to Promote a #Killa Event - Ep78

    Events have one of the highest ROI's in marketing and we have experienced this first hand.

    We go through our top 6 tips for promoting a #killa event including:
    1. Go bigger (it is almost the same amount of work organising a small event than a bigger one)
    2. Create a strong theme and event title
    3. Who and how to partner with other organisations
    4. How to market your event to get people to come
    5. How to minimise cancellations
    6. How to retarget your attendants.

    For questions or to get in touch, hit us up on:
    - solutions@alyka.com.au
    - www.alyka.com.au

    • 16 min
    Top 6 Social Media Predictions for 2019

    Top 6 Social Media Predictions for 2019

    We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series.

    We talk about the rise of:
    1) Real time
    2) Chat apps
    3) Privacy
    4) Video
    5) Augmented reality
    6) LinkedIn

    For questions or to get in touch, hit us up on:
    - solutions@alyka.com.au
    - www.alyka.com.au

    • 10 min

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