291 episodes

JP Moery’s Association Hustle Podcast: Host JP Moery, President of The Moery Company, offers a weekly episode featuring insights and strategies – and, a little bit of hustle – to help 21st-century associations thrive in a progressively complex and competitive business landscape.

Association Hustle The Moery Company (JP Moery)

    • Business
    • 4.9 • 17 Ratings

JP Moery’s Association Hustle Podcast: Host JP Moery, President of The Moery Company, offers a weekly episode featuring insights and strategies – and, a little bit of hustle – to help 21st-century associations thrive in a progressively complex and competitive business landscape.

    Entrepreneurial Leadership For You – Association Hustle Episode 291 (6m 36s)

    Entrepreneurial Leadership For You – Association Hustle Episode 291 (6m 36s)

     



    Brand-building, accountability, and transparency are steps you can take to become an entrepreneurial leader your organization.



     



     



     



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    #1: Brand building or nothing. I'm amazed by the lack of communication and brand building directly within the association industry in particular. We post at least once a day on LinkedIn, Twitter, and Facebook.



    #2: I make at least 50 to 100 contacts weekly. I'm a big believer that CEOs should be a critical part of any fundraising operation



    #3: Transparency with staff around finances. I was very clear when I started this company that I was always going to share what the numbers were. Companies that I'd worked with before, no one understand why personnel moves were being made or different expense items were being cut.



    #4: Accountability. I think when you're sharing the numbers with your

    team members, everybody kind of gains some accountability. And that's difficult for an association.



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 6 min
    How To Improve Client Relationships – Association Hustle Episode 290 (7m 6s)

    How To Improve Client Relationships – Association Hustle Episode 290 (7m 6s)

     



    Transparency and aligning external and internal sales goals is essential to having successful client relationships.



     



     



     



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    #1: The importance of transparency. Don't be hesitant to reveal your value proposition challenges to your sales partner.



    #2: Focus on the goal, not who gets the credit for meeting the goal. Make sure that the goals of the internal and external teams are aligned.If you hire business development partners, let them do the sales work. If the internal team has separate incentives, it could result in a lack of full collaboration. We had an experience like this, where the point of contact had similar incentives. They were actually keeping leads from us because they wanted to get the credit. It's not a sin, it's just not great collaboration.



    #3: Communicate at least weekly, if not daily, about sales momentum. And, make it a two way street.



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 7 min
    Building an Anti-Establishment Association Brand – Association Hustle Episode 289 (7m 12s)

    Building an Anti-Establishment Association Brand – Association Hustle Episode 289 (7m 12s)

     



    Building a unique business brand will separate you from the competition. Here's how to do it:



     



     



     



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    Build brand in a unique and authentic way.  This week I dropped a picture of a new Moery Company car that raced in the NASCAR Xfinity race in Pocono, Pennsylvania, piloted by Santino Ferrucci. I get dozens of views when I post something about associations and sales. After posting the picture of the car, within 24 hours, I had nearly 1000 views. These are my followers and my association audience. The Moery Company corporate page views were up 90% over last week.



    Associations love their hierarchy. They like the head table, they like the car service, they like sitting at the right table at right Washington, D.C. restaurant. I get it. But if you're a little unique, a little authentic, do things that others are not doing.



    Here's some tactics that I've tried over the years:



    #1: Daily videos, that I post on my personal site. I just give observations of the day.



    #2: Daily podcast.



    #3: Bi-weekly newsletter.



    #4: We transcribe every video and podcast, and that becomes content that you can then put in written blog form that improves Search Engine Optimization (SEO).



    #5: Make your own content!



    #6: The most authentic and highest engagement content comes from talking about your mistakes.



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 7 min
    How To Improve Member Recruitment Now – Association Hustle Episode 288 (8m 26s)

    How To Improve Member Recruitment Now – Association Hustle Episode 288 (8m 26s)

     



    How can state, local, and national affiliations work together to create a killer membership recruitment program? Find out on this week's Association Hustle podcast.



     



     



     



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    #1: Remember that every member company is unique, but segments have similar needs. We tend to treat our members like a homogenous group. Small businesses want to know about compliance. They're about business growth and sustainability. Large businesses seek influence that conveys into leadership and government relations issues at the federal level.



    #2: Identify how you are going to work with your state and local affiliates. Or if you're a state and local chapter, how are you going to work with the national chapter? We need to build a consistent value proposition locally and at the national level.



    Listen to the podcast to hear more about the importance of local, state, and national affiliates working together to create value for members...



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 8 min
    What Are Association Members Saying Right Now? – Association Hustle Episode 287 (9m 14s)

    What Are Association Members Saying Right Now? – Association Hustle Episode 287 (9m 14s)

     



    Members offer feedback on how associations can be valuable. Here is what they are saying about a few important issues concerning education, workforce concerns, and supply chain issues.



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    Top Association Member Issues Right Now:



    #1: Regulation concerns. Members are seeing a growth of opportunity and work, but this could result in more regulation.



     #2: Recruiting and retaining staff is one of the top issues that members are facing right now. Regardless of the industry, there are workforce concerns for members.



    #3: Supply chain issues. Members aren't getting equipment, they aren't able to buy it, and they aren't able to get the resources they need to make the things that they do.



    #4: There is so much value in state and regional associations. Members are talking about the value they get from them.



    #5: Talk to your members. What are the main strategy concerns they have?



    #6: Advocacy. How are we going to activate for our members around key issues for our industry? DISCUS sponsored a NASCAR in Austin, around a state issue. They had so much television, radio, and they reached a demographic of people that watched car racing.



    What are the barriers to success for associations?



    * Positive awareness with non-members.

    * Focus on the content to upgrade event experiences, whether virtual or in-person.

    * Focus on education and certifications. Is it time for you to look at a merger with a professional society that has a more robust educational offering?



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 9 min
    Association Sales Failures – Association Hustle Episode 286 (8m 18s)

    Association Sales Failures – Association Hustle Episode 286 (8m 18s)

     



    Has your association been committing these cardinal sales mistakes? Find out on this week's Association Hustle podcast.



     



     



     



     







    Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.



    Here’s JP.



    #1: There is a sales process that is lacking in almost every association.



    #2: The utilization of a good customer relation management tool or a CRM. I'm amazed at how many organizations are still using excel to track their activity and pipelines. If you're not utilizing Salesforce, or some other CRM, why aren't you?



    #3: Not enough action. I used to think that it was all about the numbers and activity. It isn't. It's about the quality of action.



    #4: We're just not close enough to the customer. We don't understand the customer or its language to get closer to them.



    #5: Are you listening to the market surveys? Setting up an intentional renewal program for your members that involves speaking with them, recruitment, and learning about the reasons to join. What are they telling you? It's not about your list of features and services. It's about how they benefit from it.



    We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. 



    Get a complimentary copy of JP Moery's Association Hustle book.



    Subscribe to The Moery Company's bi-weekly newsletter.

    • 8 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Scott from DC ,

Must Listen for Association Professionals

JP offers practical ideas from his years of experience and challenges his listeners to take their organizations to new heights.

sophie/maddie ,

Amazing Podcast

Best podcast I’ve heard in a while. Excellent insight

ARLCAE ,

Must Listen for Association Execs

JP provides food for thought and good reminders for best practices

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