33 episodes

What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together. 

Attention: The Audience Growth Podcast Sweet Fish

    • Business
    • 5.0 • 21 Ratings

What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together. 

    How B2B Marketers Should Define a Company's "Audience" w/Jason Widup

    How B2B Marketers Should Define a Company's "Audience" w/Jason Widup

    In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io. 
    We cover:
    - How others define audience
    - Jason's definition of audience and community
    - The future of audience growth and community building in B2B marketing
    Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
    The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

    • 26 min
    The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin

    The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin

    In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.
    - The definition of thought leadership
    - His four quadrants of thought leadership
    - How thought leadership impacts audience growth
    Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
    The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

    • 30 min
    Gong's Process For Shipping Consistent Creative Content w/Sheena Badani

    Gong's Process For Shipping Consistent Creative Content w/Sheena Badani

    In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong. 
    - Creating a culture of creativity
    - Identifying clear owners for ideas
    - How they test ideas before fully launching them
    Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
    The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

    • 27 min
    What a Podcast Marketing Strategy Should Look Like w/Carey Straetz

    What a Podcast Marketing Strategy Should Look Like w/Carey Straetz

    In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics. 
    They cover:
    - The podcast she helped launch at her last company
    - The paid media and creative elements they used to promote it
    - The proper elements of a marketing plan to execute it
    Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
    The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

    • 26 min
    Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner

    Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner

    In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier. 
    They cover:
    - How to find the right communities.
    - Micah's early mistakes in integrating into those communities.
    - The key results he's seen by getting his content accepted.

    • 18 min
    The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth

    The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth

    In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell. 
    - How Kathleen is now approaching audience growth.
    - What it means to be audience-focused.
    - And the one thing you have to accomplish to build a successful media brand.
    Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
    The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

    • 25 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Jill G 718 ,

The best business podcast

Dan has a talent for driving interesting and actionable insights in each episode with a terrific roster of guests.

bonas44 ,

Dan is a class-act marketing interviewer

Dan really knows how to pull great insight out of guests. He brings value to each episode. Keep up the great work!

AngelaC5 ,

Congrats!

Excited for this show and to learn how to level up audience growth!

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