28 min

Attract the best talent by building a personal brand with Kathleen Booth The Anonymous Marketer

    • Careers

Building a personal brand is one thing. And creating a positive culture around a brand is an essential element that entrepreneurs and employers should keep in mind when gathering their marketing teams. In addition, the salary standards have risen, and employees have many more opportunities than before. And that has become quite challenging for employers.But building a culture around a brand is not reflected through higher salaries. If employees, especially the so-called A-players, are surroun...

Building a personal brand is one thing. And creating a positive culture around a brand is an essential element that entrepreneurs and employers should keep in mind when gathering their marketing teams. In addition, the salary standards have risen, and employees have many more opportunities than before. And that has become quite challenging for employers.But building a culture around a brand is not reflected through higher salaries. If employees, especially the so-called A-players, are surroun...

28 min