AUM - The Biggest Lie Operators Will Tell You | Ep. 530 Multifamily Investing Made Simple

Here is the biggest lie that operators will tell you. AUM. Assets under management. We always hear operators stretch, twist, expand, and contort this number in every single way possible. It's an important metric for us. It's the total market value of our assets that we manage. But here's the tricky part... the definition, the very formula to get your AUM, changes person by person. So one operator's AUM may look very different than another's, based on how they're valuing their assets...