8 episodes

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi and Elizabeth Brody-Waite, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Authentic As F*ck Podcast Sun Yi

    • Marketing
    • 5.0 • 1 Rating

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi and Elizabeth Brody-Waite, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

    How To Be Inspired By Others But Not Compare

    How To Be Inspired By Others But Not Compare

    This is one of the best episodes we've had. Elizabeth and Sun dives deep into conversation around fears. They talk about the fears that make us compare ourselves to others, how it gets in the way of finding our passion, and why finding passion is BS to begin with.

    You guys are in for a treat with this one.

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi

    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite

    • 1 hr 32 min
    How To Build A Thriving Community

    How To Build A Thriving Community

    Elizabeth takes a day off and special guest Leandra Antonutti joins us. Leandra is a yoga teacher, leadership coach, entrepreneur, and most importantly a community builder.
    She teaches us how to build a community by connecting with one person at a time, how to enroll people without feeling guilty, and the importance of accountability.
    Leandra's Website: https://www.leandraantonutti.com
    Leandra's Instagram: https://www.instagram.com/leandraantonutti
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)
    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite (https://www.instagram.com/elizabethbrodywaite/)

    • 1 hr 27 min
    Building A Business Is Hard And It's Not For Everyone

    Building A Business Is Hard And It's Not For Everyone

    Sun and Elizabeth discusses the hardships of building a business, importance of taking responsibility, and importance of community when trying to stay disciplined in achieving a goal.

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi

    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/

    • 1 hr 31 min
    All About Publicity in Personal Branding

    All About Publicity in Personal Branding

    Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them.
    We also discuss the importance of getting on podcasts and what's really important when building a personal brand. (and it's not what you think)
    SHOW NOTES
    What's a photographer or videographer's real job [9:25]
    How motivational speakers help in your daily life [12:20]
    How Goggins grew so fast without marketing tactics [14:30]
    How the PR firm helped Michael with media training [20:25]
    Biggest podcasters don't do pre-interviews [25:00]
    Why Aubrey Plaza is so awkward on interviews [29:03]
    The secret tactic Elizabeth learned from media training [31:30]
    Difference between major press and podcasts [35:03]
    How cliques and communities relate to PR [41:30]
    How you can REALLY connect with people on social media [54:24]
    Some people don't like authentic people [58:00]
    How to send cold message/DM in an authentic way [1:03:38]
    Most people love being told what to do [1:15:35]
    How introverts can build communities [1:23:43]
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)
    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/ (https://www.instagram.com/elizabethbrodywaite/)

    • 1 hr 31 min
    In-depth Conversation Around Learning & Teaching

    In-depth Conversation Around Learning & Teaching

    Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity.
    They discuss what are the different stages of authenticity, what causes us to be inauthentic and practical ways to overcome it.
    Michael's TED Talk: https://youtu.be/UUnRKf2CemA (https://youtu.be/UUnRKf2CemA)
    Michael's Website: http://michaelbrodywaite.com/ (http://michaelbrodywaite.com/)
    Create Your Action Card: https://www.whatsmymask.com/ (https://www.whatsmymask.com/)
    SHOW NOTES
    Controversies about authenticity from Episode 3 [0:30]
    How Elizabeth and Michael met [7:50]
    Why authenticity doesn't work in dating [12:55]
    Sun has a tendency to give up on things easily [21:25]
    You can't be taught, you have to "buy" the lesson [29:12]
    You don't fully know something unless you can teach it [34:25]
    Learning the nuances of a subject [41:32]
    The difference between a veteran and a newbie [54:30]
    Biggest mistake most teachers make [100:25]
    How to get your message heard in marketing [104:03]
    Knowing something vs really understanding it [106:52]
    Why you can't learn from fake gurus [113:58]
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)
    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/ (https://www.instagram.com/elizabethbrodywaite/)

    • 1 hr 19 min
    Why We Wear A Mask & How To Practice Authenticity

    Why We Wear A Mask & How To Practice Authenticity

    Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity.

    They discuss what are the different stages of authenticity, what causes us to be inauthentic and practical ways to overcome it.

    Michael's TED Talk: https://youtu.be/UUnRKf2CemA

    Michael's Website: http://michaelbrodywaite.com/

    Create Your Action Card: https://www.whatsmymask.com/

    SHOW NOTES

    Having authentic relationships in business [9:00]

    Why practicing authenticity should never stop [13:31]

    Different levels of authenticity [17:35]

    Being fake for selfish vs selfless reasons [20:30]

    How our fears come from childhood experiences [28:58]

    All fear comes down to "social death" or "physical death" [35:07]

    We amplify our fear for emotional and illogical reasons [44:10]

    Practical steps to overcome the fear [46:40]

    How tribes affect authenticity [1:01:45]

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi

    Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/

    • 1 hr 17 min

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