230 episodes

The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.

Authentic Brand Mastery Podcast Change Creator

    • Business
    • 5.0 • 33 Ratings

The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.

    April Dunford: How to Position Your Products and Brand for More Sales

    April Dunford: How to Position Your Products and Brand for More Sales

    Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you.
    More About April (from April)
    I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products.
    I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams.
    My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar.
    I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups.
    I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 36 min
    Aaron Parkinson: Lessons From a Billion Dollars in Sales Running Ads

    Aaron Parkinson: Lessons From a Billion Dollars in Sales Running Ads

    What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media and lives in the Cayman Islands with his wife and three kids.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 53 min
    Adam Force: How to Get Leads That Matter to Your Bottom Line

    Adam Force: How to Get Leads That Matter to Your Bottom Line

    [EPISODE UPDATED] People talk about so many gimmicks to get leads and most times they bring leads that don't do anything for their bottom line.
    Our founder, Adam Force, has been down this road over the past 20 years and gives you the straight talk on what really matters in this episode. This goes for e-commerce or consultants...etc.

    • 21 min
    Deborah Coviello: Leadership Skills to Navigate Challenges With Confidence

    Deborah Coviello: Leadership Skills to Navigate Challenges With Confidence

    As founders and CEOs we face new challenges every day. But how do great leaders think and act to navigate those challenges successfully? We spoke with Deb Coviello who is the founder of Illuminations Partners, and who has over 25 years experience supporting CEOs, entrepreneurs and executives identify core problems and master their leadership skills to not only improve their business but to enrich their lives.
    More About Deb:
    Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO’s navigating change. A trusted partner to C-Suite Leaders, Deb brings 25+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth.
    Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO’s identify emerging leaders, understanding “People’’ are your greatest tool in your toolbox. Deb is a board member of Women in Flavor and Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her Husband Dan of 32 years.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 34 min
    Rachel Faller: Navigating A Change World With a Waste-FREE Fashion Ecomm Biz

    Rachel Faller: Navigating A Change World With a Waste-FREE Fashion Ecomm Biz

    With a wildly changing world tossing curveballs at you it can be hard to stick to your values and stay true to your business mission. We brought back the founder of the waste-free fashion brand, Tonle. Her name is Rachel Faller and she has been running Tonle for over 15 years facing many ups and downs.
    We get into a powerful discussion about the world, the markets and navigate them with the business.
    More about Rachel:
    Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her time to rectifying harm within the garment industry using a systemic approach- encouraging people to think about the root of systemic injustice and tackling these issues at their core rather than simply treating the symptoms.
    Rachel is a co-creator of tonle – a zero-waste, an ethical, and sustainable fashion line that is both a brand and a manufacturer. Alongside a small but mighty 60-person team, tonlé is setting a new standard for the fashion industry: That is, to create a business where everyone benefits and thrives.
    Tonlé believes in horizontal leadership structures and designing from materials that others consider waste, as well as addressing the root causes of the industry’s problems: namely, capitalism, colonialism, misogyny and white supremacy.
    Rachel is also a co-founder at Reclaim Collaborative, and writes at Just Fashion, a medium publication that explores the intersection of justice and fashion.
    Rachel’s personal and community care practices include crafting, painting, mending, gardening, and foraging. She says: “The process of making something or growing something, while in some ways feels like an act of self-preservation or self-reliance — often reminds me of how many people I depend on for my daily existence. I’m reminded of the labor, and hopefully, love, that went into my food and clothing. These practices ground me in reciprocity and the knowledge that, individually — we can’t do much. But collectively, we are powerful.”
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 44 min
    David McKnight: Building Your Personal Brand and Image with Intention

    David McKnight: Building Your Personal Brand and Image with Intention

    How are you showing up in the world? What messages and signals are you firing off? Are they good or bad? These are all questions that our expert guest David McKnight can answer. For 20 years now he has helped high-performing entrepreneurs and executives develop their personal brands and image.
    More about David:
    David is the founder of McKnight Image Lab, where they help high-achievers leverage their professional image and personal brand in order to get higher salaries and better opportunities.
    David has over two decades of experience as an image consultant, and his clients include the executives from American Express, Goldman Sachs, and PwC.
    He is also the author of The Zen of Executive Presence and has been featured in multiple media outlets such as The New York Times, CEO Today, The New York Post, Huffington Post, and WSJ Market Watch.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 42 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Fdanconia ,

An awesome show!

It was a great pleasure to join Adam as a guest on the podcast! I really enjoyed talking shop. This is an awesome show - I highly recommend it for mapping out what it takes to be a great entrepreneur. Thanks Adam!

AugDog5390 ,

Actionable advice, not just spitballing

I enjoy listening to Adam because he’s good at extracting actionable advice from his guests. I can listen to an episode and add something new to my business afterwards. I feel like I’m getting an ROI for my time.

yent35 ,

Great Podcast!

My wife started a business helping children online, and the Authentic Brand Mastery Podcast really connected with the kind of brand we want to build - something real and true to who she is. Adam’s expertise in this area is extensive. The conversations flow naturally and the shows are highly engaging, strongly recommend!

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