90 episodes

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

Building Beast Brands with Authentic Rob G Robert Genovesi

    • Society & Culture
    • 5.0, 2 Ratings

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

    Personality Branding with Danielle Hughes

    Personality Branding with Danielle Hughes

    Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

    • 51 min
    The Podcast Returns!

    The Podcast Returns!

    I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!

    • 25 min
    The Process IS The Shortcut

    The Process IS The Shortcut

    Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.

    • 14 min
    Power Of Branding-Nike and Tiger

    Power Of Branding-Nike and Tiger

    The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

    • 25 min
    Getting Your Price And The Client Loving You For It

    Getting Your Price And The Client Loving You For It

    Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.

    • 26 min
    Staples Rebranded-Boon or Bust?

    Staples Rebranded-Boon or Bust?

    Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it? 

    • 20 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Ceara R ,

So valid

The concepts Rob talks about are so valid. As a freelancer, I totally understand what he is saying and am now working on my own personal goal to become a business owner. Thanks Rob!

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