28 episodes

If you’re building a brand in the automotive aftermarket and you feel frustrated or unsure about how to thrive in this industry, the Auto Brand Podcast will help. Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom, all delivered weekly, within an hour or less per episode.

Auto Brand Podcast Ryan Feyer

    • Business
    • 5.0 • 9 Ratings

If you’re building a brand in the automotive aftermarket and you feel frustrated or unsure about how to thrive in this industry, the Auto Brand Podcast will help. Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom, all delivered weekly, within an hour or less per episode.

    #25: Launch New Products Like A Pro - Part 3

    #25: Launch New Products Like A Pro - Part 3

    We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the final two stages in our four-part product launch framework. We also have a couple of freebies!

    • 19 min
    #24: Launch New Products Like A Pro - Part 2

    #24: Launch New Products Like A Pro - Part 2

    We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the first two stages in our four part product launch framework.

    • 23 min
    #23: Launch New Products Like A Pro - Part 1

    #23: Launch New Products Like A Pro - Part 1

    We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the three types of product launches and the conflict you’ll likely face in your organization.

    • 18 min
    #22: Why Most Marketing Fails

    #22: Why Most Marketing Fails

    Most brands waste extraordinary amounts of money on marketing. In this episode, we’ll share two simple things you can do to flip the switch and start seeing more sales almost immediately. Tune in to learn why clarity trumps cleverness and we'll even review a few top aftermarket brand websites to see if their marketing is hurting or helping their brand.

    • 26 min
    #21: How To Get More Money For Marketing

    #21: How To Get More Money For Marketing

    As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you’re making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.

    • 30 min
    #20: Influencer Marketing In The Automotive Aftermarket, with Cris Payne @ Truck Guru

    #20: Influencer Marketing In The Automotive Aftermarket, with Cris Payne @ Truck Guru

    Is influencer marketing really a viable strategy for aftermarket brands? How do I select the best influencer for my brand? Tune in to hear Cris Payne, aka the Truck Guru, share his thoughts on utilizing influencers within the automotive aftermarket.

    • 50 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

kolemusic ,

Keep em coming!

I am alswasy seeking more insight in automative after market and its refreshing to have a clear source that knows what he is talking about!

Jfvthree ,

Most welcome

This is a breath of fresh air for our industry, way to go Ryan for focusing on skill sharpening and lesson sharing in the automotive aftermarket. I was blown away from the first episode, with the professionalism and compelling topic list. My whole sales and leadership team will be subscribing. Well done!

Laurel S Brown ,

Great listening for windshield time

I’m really excited to see this new resource pop up specifically for the automotive aftermarket. Looking forward to hearing some best practices from industry veterans and fresh ideas from new faces

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