21 min
Auto Industry Navigates Historic Change Data Dialogues
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- Marketing
Since the COVID-19 pandemic, the automobile industry has gone through changes of historic proportion. Amid a tight auto market, consumer behavior has changed in terms of what they’re buying, how they’re buying it -- and even the face of who is buying has changed for the first time in decades. Tyson Jominy, vice president of data and analytics at JD Power, delivers a striking assessment of the auto industry in this interview with Equifax’s Rissa Reddan.
Since the COVID-19 pandemic, the automobile industry has gone through changes of historic proportion. Amid a tight auto market, consumer behavior has changed in terms of what they’re buying, how they’re buying it -- and even the face of who is buying has changed for the first time in decades. Tyson Jominy, vice president of data and analytics at JD Power, delivers a striking assessment of the auto industry in this interview with Equifax’s Rissa Reddan.
21 min