39 min
Automating Quality: Kyle Coleman on AI, SDRs, and Outbound Excellence Road to Revenue
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- Marketing
On this week’s episode of ‘The Road to Revenue,' we are joined by Kyle Coleman, CMO at Copy.ai, king of the cold email and expert on how AI can help businesses eliminate go-to-market bloat.
Kyle sits down with host Natalie Furness from RevOps Automated to discuss why businesses need to start thinking differently about AI to make the most of it. What approaches allow organisations to 10x their top sales performers, save hundreds of hours of productive time every year, and gain an operational edge.
Kyle shares his views on the sales team of the future that rejects the idea that hyper-specialised hiring is a cure-all for sales challenges and embraces AI workflows. He provides us with practical advice on reducing go-to-market bloat and explains why AI-empowered sales teams are attainable for organisations of any size.
The Road to Revenue is a fortnightly podcast helping B2B businesses leave no stone unturned on their revenue growth journey.
Chapter markers:
[0:37] Host Natalie Furness gives a quick overview of the acronyms used throughout the episode.
[1:59] Kyle gives us a whistlestop tour of his career to date and explains how he landed his current role at Copy.ai.
[4:18] Kyle talks about squeezing real business value out of AI and the limitations businesses have had with the technology to date.
[8:14] Kyle and Natalie explore what effective AI adoption looks like within a business, with Kyle emphasising the importance of using it to replicate processes.
[15:07] Kyle walks through the process of building a team that leverages AI to reduce bloat and the tools that can help.
[20:41] Kyle explains how the SDR role will evolve from hyper-specialisms to a full-cycle sales role that will help employees with their career progression.
[24:36] Kyle shares the process of how he created an AI workflow to write cold emails in his own voice and style.
[28:13] Natalie and Kyle examine how AI can help businesses gain an operational advantage that gives them a competitive edge.
[32:14] Kyle and Natalie emphasise the value of slowing down decision-making and problem-solving to consider how AI can streamline processes.
[37:57] Natalie and Kyle end by discussing process mapping to overcome bloat and improve metrics and the role of external consultants.
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If you’re a SaaS company looking to supercharge your revenue operations, RevOps Automated can help.
Offering the business consulting services to define a strategy and the technical expertise to help implement it, RevOps Automated gives the best of both worlds. The team of data scientists, developers, product managers, and revenue, sales, and success operations experts, RevOps Automated is ready to transform your organisation with a best-practice approach that drives results.
Visit https://www.revopsautomated.com/ to learn more.
On this week’s episode of ‘The Road to Revenue,' we are joined by Kyle Coleman, CMO at Copy.ai, king of the cold email and expert on how AI can help businesses eliminate go-to-market bloat.
Kyle sits down with host Natalie Furness from RevOps Automated to discuss why businesses need to start thinking differently about AI to make the most of it. What approaches allow organisations to 10x their top sales performers, save hundreds of hours of productive time every year, and gain an operational edge.
Kyle shares his views on the sales team of the future that rejects the idea that hyper-specialised hiring is a cure-all for sales challenges and embraces AI workflows. He provides us with practical advice on reducing go-to-market bloat and explains why AI-empowered sales teams are attainable for organisations of any size.
The Road to Revenue is a fortnightly podcast helping B2B businesses leave no stone unturned on their revenue growth journey.
Chapter markers:
[0:37] Host Natalie Furness gives a quick overview of the acronyms used throughout the episode.
[1:59] Kyle gives us a whistlestop tour of his career to date and explains how he landed his current role at Copy.ai.
[4:18] Kyle talks about squeezing real business value out of AI and the limitations businesses have had with the technology to date.
[8:14] Kyle and Natalie explore what effective AI adoption looks like within a business, with Kyle emphasising the importance of using it to replicate processes.
[15:07] Kyle walks through the process of building a team that leverages AI to reduce bloat and the tools that can help.
[20:41] Kyle explains how the SDR role will evolve from hyper-specialisms to a full-cycle sales role that will help employees with their career progression.
[24:36] Kyle shares the process of how he created an AI workflow to write cold emails in his own voice and style.
[28:13] Natalie and Kyle examine how AI can help businesses gain an operational advantage that gives them a competitive edge.
[32:14] Kyle and Natalie emphasise the value of slowing down decision-making and problem-solving to consider how AI can streamline processes.
[37:57] Natalie and Kyle end by discussing process mapping to overcome bloat and improve metrics and the role of external consultants.
----
If you’re a SaaS company looking to supercharge your revenue operations, RevOps Automated can help.
Offering the business consulting services to define a strategy and the technical expertise to help implement it, RevOps Automated gives the best of both worlds. The team of data scientists, developers, product managers, and revenue, sales, and success operations experts, RevOps Automated is ready to transform your organisation with a best-practice approach that drives results.
Visit https://www.revopsautomated.com/ to learn more.
39 min