20 episodes

We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!

Aviation Marketing Hangar Flying Paula Williams

    • Business
    • 3.7 • 7 Ratings

We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!

    Live Workshop – Online Networking for Aviation Professionals

    Live Workshop – Online Networking for Aviation Professionals

    I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM  of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]

    • 55 min
    Pricing in Aviation Marketing – Quality, Flexibility and Value

    Pricing in Aviation Marketing – Quality, Flexibility and Value

    "How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]

    • 7 min
    Book Club Discussion – The Referral Engine by John Jantsch

    Book Club Discussion – The Referral Engine by John Jantsch

    John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]

    • 36 min
    Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs

    Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs

    In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]

    • 8 min
    Book Club Discussion – The Ultimate Jet Guide By Tom Lelyo

    Book Club Discussion – The Ultimate Jet Guide By Tom Lelyo

    Join hosts Paula and John Williams, author and youth pastor-turned broker Tom Lelyo;  Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and Roman Sapelkin, an experienced aircraft maintenance technician and entrepreneur. This  conversation explores the multifaceted world of aviation through the lens [...]

    • 3 min
    Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development

    Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development

    • 6 min

Customer Reviews

3.7 out of 5
7 Ratings

7 Ratings

Jet Marketer ,

Great advice for aviation marketers!

Articulate, clear advice for aviation marketers. Highly recommend

Lastchanceforreview ,

Exactly what I was looking for

Great, great resource. I've been listening to the entire series of podcasts and they are full of useful information. If they're giving this stuff away, the paid content must be truly fantastic.

Av8r Entrepreneur ,

High quality, relevant advice without all the hype.

Many podcasts about marketing are aimed toward the retail space and completely irrelevant to aviation and aerospace. Others are so full of hype that they're painful to listen to. This one is full of great information delivered by and for real, smart, aviation businesspeople. Listening weekly is great use of your time.

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