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20 episodes
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Aviation Marketing Hangar Flying Paula Williams
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- Business
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3.7 • 7 Ratings
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We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!
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Book Club Discussion – They Ask You Answer by Marcus Sheridan
"They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]
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Book Club Discussion – Purple Cow by Seth Godin
In our latest book club discussion, we dove into Seth Godin's marketing classic, "Purple Cow." It's been on our radar for a while, and we finally got around to it. We've read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore. [...]
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Live Workshop – Online Networking for Aviation Professionals
I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]
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Pricing in Aviation Marketing – Quality, Flexibility and Value
"How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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Book Club Discussion – The Referral Engine by John Jantsch
John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs
In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
Customer Reviews
Great advice for aviation marketers!
Articulate, clear advice for aviation marketers. Highly recommend
Exactly what I was looking for
Great, great resource. I've been listening to the entire series of podcasts and they are full of useful information. If they're giving this stuff away, the paid content must be truly fantastic.
High quality, relevant advice without all the hype.
Many podcasts about marketing are aimed toward the retail space and completely irrelevant to aviation and aerospace. Others are so full of hype that they're painful to listen to. This one is full of great information delivered by and for real, smart, aviation businesspeople. Listening weekly is great use of your time.