We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It’s nice to get people with three different business backgrounds to discuss a book – which is what we did […]
Aviation Sales – Discussion – How to Approach New Prospects
How to approach new prospects? It’s easy and fun to work with people who already know, like, and trust you. […]
Introducing – Aviation Marketing Project Workshops!
Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. They're not "Do It Yourself," and they're not "Done For You," they're "Done With You," which is the best of both worlds. In our first workshop, we'll be working WITH you this month to build [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales. If you define […]
Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it […]
Social Media Tips from Aviation Sales and Marketing Pros
Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John […]
Customer ReviewsSee All
Great advice for aviation marketers!
Articulate, clear advice for aviation marketers. Highly recommend
Exactly what I was looking for
Great, great resource. I've been listening to the entire series of podcasts and they are full of useful information. If they're giving this stuff away, the paid content must be truly fantastic.
Good, but seems like five years in the past...
Nice people who run this, but I feel like I'm reading a marketing textbook from five years ago when I listen to this-- good information, but older principles. With that being said the aviation world as a whole is about five years in the past.
They say, "no random acts of marketing" which goes against almost every marketing philosophy I've ever been taught. Marketing to me is standing out and testing new things to get attention. This podcast teaches you to act like everyone else in a bland old style paper friendly marketing platform. Just isn't where the market is going. Millennialls are starting to become pilots. They're going to be buying planes and aviation products. A flyer doesn't cut it with us. We like all information at our finger tips digitally. This podcast Tailors its information to the older generation of pilots which is fine, but it's not going to be working that way in the near future.
I'm also an annoying millennial that likes the hottest trends. Decent information, but not my cup of tea. Just my opinion. Not aviation related but Gary vaynerchuck has crazy good advice for today's marketing standards.