Aviation Marketing Hangar Flying Paula Williams
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- Business
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We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!
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Pricing in Aviation Marketing – Quality, Flexibility and Value
"How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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Book Club Discussion – The Referral Engine by John Jantsch
John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs
In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
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Book Club Discussion – The Ultimate Jet Guide By Tom Lelyo
Join hosts Paula and John Williams, author and youth pastor-turned broker Tom Lelyo; Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and Roman Sapelkin, an experienced aircraft maintenance technician and entrepreneur. This conversation explores the multifaceted world of aviation through the lens [...]
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Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development
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Book Club Discussion – The Revenue Acceleration Playbook
This discussion ventured into an enlightening discussion on "The Revenue Acceleration Playbook" by Brent Keltner. The book proposes an innovative approach to integrating sales, marketing, and customer success to streamline the buyer’s journey and enhance revenue growth. Here’s a snapshot of our engaging conversation. Beyond Departmental Silos John initiated the discussion by highlighting the [...]
Customer Reviews
Great advice for aviation marketers!
Articulate, clear advice for aviation marketers. Highly recommend
Exactly what I was looking for
Great, great resource. I've been listening to the entire series of podcasts and they are full of useful information. If they're giving this stuff away, the paid content must be truly fantastic.
High quality, relevant advice without all the hype.
Many podcasts about marketing are aimed toward the retail space and completely irrelevant to aviation and aerospace. Others are so full of hype that they're painful to listen to. This one is full of great information delivered by and for real, smart, aviation businesspeople. Listening weekly is great use of your time.