21 min
Avoiding time-wasting in your agency Agency Leadership Podcast
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- Marketing
Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas?
It may seem productive, but clients value results – and so should you.
In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
Key takeaways
* Chip Griffin: “When you look at the total number of hours that agencies devote to these kinds of things, it is completely disproportionate to the return that they produce.”
* Gini Dietrich: “There’s one thing that clients care about. Results.”
* Chip Griffin: “Ask yourself, would you be happy writing a check out of your personal account for this proposal or capabilities deck?”
* Gini Dietrich: “Figure out a way to focus on the things that are going to generate a return for you, just like you would do with your client.”
Related
* Real talk about agency websites
* What if agencies abandoned proposals and posted transparent pricing?
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: Gini, hold on. I just got to sit here and finish this game of Solitaire right after this.
Gini Dietrich: Do people still play Solitaire?
Chip Griffin: You know, I was just about to say that I suspect I’ve really dated myself there. All the younguns out there are like, what are you talking about?
Gini Dietrich: What are you talking about? Yeah.
Chip Griffin: It used to be the big office time waster. It did. People would sit there in Windows because Windows came installed with Solitaire.
I don’t even know if it still is installed.
Gini Dietrich: I don’t know either. I don’t know either. That’s funny.
Chip Griffin: I had plenty of employees back years ago, 30 years ago, who would sit there and you’d walk by their desk and you’d see them playing Solitaire. Oh, it was very frustrating.
Gini Dietrich: That is very frustrating. I would be very frustrated by that.
Chip Griffin: But a common thing that I hear from agency owners are that team members are wasting their time in some fashion, not usually solitaire these days, but other things. Ironically, the owners themselves are wasting time on a lot of things as well. So I thought it would be Interesting to talk about. The biggest time wasters that agencies have.
How are we not spending our time most effectively and what should we stop doing?
Gini Dietrich: I remember when we had an office and we had an area that we called the energy center that was all the cubes for all the interns and like one and two what young professionals with one or two years of experience and they all sat in this this one area that was in the cubes.
Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas?
It may seem productive, but clients value results – and so should you.
In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
Key takeaways
* Chip Griffin: “When you look at the total number of hours that agencies devote to these kinds of things, it is completely disproportionate to the return that they produce.”
* Gini Dietrich: “There’s one thing that clients care about. Results.”
* Chip Griffin: “Ask yourself, would you be happy writing a check out of your personal account for this proposal or capabilities deck?”
* Gini Dietrich: “Figure out a way to focus on the things that are going to generate a return for you, just like you would do with your client.”
Related
* Real talk about agency websites
* What if agencies abandoned proposals and posted transparent pricing?
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.
Gini Dietrich: And I’m Gini Dietrich.
Chip Griffin: Gini, hold on. I just got to sit here and finish this game of Solitaire right after this.
Gini Dietrich: Do people still play Solitaire?
Chip Griffin: You know, I was just about to say that I suspect I’ve really dated myself there. All the younguns out there are like, what are you talking about?
Gini Dietrich: What are you talking about? Yeah.
Chip Griffin: It used to be the big office time waster. It did. People would sit there in Windows because Windows came installed with Solitaire.
I don’t even know if it still is installed.
Gini Dietrich: I don’t know either. I don’t know either. That’s funny.
Chip Griffin: I had plenty of employees back years ago, 30 years ago, who would sit there and you’d walk by their desk and you’d see them playing Solitaire. Oh, it was very frustrating.
Gini Dietrich: That is very frustrating. I would be very frustrated by that.
Chip Griffin: But a common thing that I hear from agency owners are that team members are wasting their time in some fashion, not usually solitaire these days, but other things. Ironically, the owners themselves are wasting time on a lot of things as well. So I thought it would be Interesting to talk about. The biggest time wasters that agencies have.
How are we not spending our time most effectively and what should we stop doing?
Gini Dietrich: I remember when we had an office and we had an area that we called the energy center that was all the cubes for all the interns and like one and two what young professionals with one or two years of experience and they all sat in this this one area that was in the cubes.
21 min