52 episodes

Advertising Week presents AW360, recorded live on Advertising Week's global events. AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 Live Podcast Advertising Week

    • Business
    • 4.0 • 4 Ratings

Advertising Week presents AW360, recorded live on Advertising Week's global events. AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

    Amol Waishampayan, CPO, FullThrottle

    Amol Waishampayan, CPO, FullThrottle

    This week on W360, we speak with Amol Waishampayan, Chief Product Officer at FullThrottle. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the  need for marketers to transform their own data into actionable information.

    • 20 min
    Jake Stott, CEO, Hype

    Jake Stott, CEO, Hype

    Jake Stott has spent the last 5 years defining marketing in the web3 space, leading 175 experts globally and working with many leading brands. Jake discusses why web3 offers brands and consumers more than web 2, the opportunities available, and the unique community of developers behind the scenes that are key to its success.

    Chapters:



    * 00:29 – 05:40 – Jake Scott, CEO of Hype, on the importance of community

    * 05:40 – 08:27 – Is there any hesitation for brands and agencies to get involved in the Metaverse?

    * 08:28 – 10:49 – What was the catalyst for him getting involved in the Metaverse?

    * 10:49 – 13:41 – What are the opportunities available to people in the marketing world?

    * 13:42 – 18:06 – Does it make sense for a product company to be involved in the Metaverse?

    * 18:07 – 21:54 – The definition of community, as it relates to the Metaverse



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    • 22 min
    Paul Hirsch, President and CEO, Doremus

    Paul Hirsch, President and CEO, Doremus

    On this episode of the AW360 podcast, we’re pleased to welcome Paul Hirsch, President and CEO of Doremus. Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general.

    Chapters:



    * 00:29 – 04:20 – Paul Hirsch on the new B2B Creative Lion

    * 04:21 – 05:54 – How does B2B and B2C advertising differ today in your opinion?

    * 05:54 – 10:43 – Have you seen culture shaped by the advertising world?

    * 10:44 – 13:33 – Where do you go to find inspiration?

    * 13:34 – 15:44 – What standards are the B2B Creative Lion entrants being held to?



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    • 16 min
    Ilhan Zengin, CEO, ShowHeroes Group

    Ilhan Zengin, CEO, ShowHeroes Group

    This week on the AW360 podcast I speak with Ilhan Zengin, CEO at ShowHeroes Group. Ilhan discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy.

    Chapters:



    * 00:30 – 02:08 – Ilhan Zengin, CEO of ShowHeroes Group

    * 02:09 – 04:53 – How did ShowHeroes get started?

    * 04:54 – 07:13 – Business in international markets

    * 07:13 – 10:01 – Dealing with the death of the cookie

    * 10:02 – 13:21 – The importance of video and CTV

    * 13:22 – 15:11 – Challenges and opportunities in the next 5 to 10 years



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    • 16 min
    Meagan Martino, Head of Demand, EMEA and Americas, AppLovin

    Meagan Martino, Head of Demand, EMEA and Americas, AppLovin

    Meagan Martino, Head of Demand, EMEA and Americas at AppLovin, joins the show to discuss the value behind the mobile audience, the importance of measuring where every ad dollar is going, and how the journey from traditional programmatic to mobile in-app advertising is transforming our industry.

    Chapters



    * 00:29 – 03:23 – Introduction

    * 03:24 – 07:39 – The audience in the gaming space

    * 07:40 – 10:21 – The mobile in-game experience in 2022

    * 10:22 – 12:51 – How have recent changes in the privacy landscape impacted Applovin?

    * 12:51 – 15:03 – How does Applovin differ from traditional programmatic advertising?

    * 15:04 – 18:23 – What are the brand safety concerns for advertisers?

    * 20:23 – 22:56 – What is a good hyper casual game that’s ad supported?

    * 22:57 – 25:05 – Challenges in the mobile space



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    • 25 min
    We’ll Be Back Right After AWEurope

    We’ll Be Back Right After AWEurope

    Thanks for listening to the AW360 Podcast from Advertising Week. We’re taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com and follow us on social media.

    The AW360 Podcast will return on Monday, May 23rd. Thank you for listening.

    • 1 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

total dumby here hiya ,

Great insights

They could stand to be a little bit more consistent here but I enjoy the pod a lot

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