37 episodes

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.

This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

B2B Category Creators with Gil Allouche Metadata

    • Business
    • 5.0 • 4 Ratings

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.

This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

    Josh Lowman, Founder at Gold Front

    Josh Lowman, Founder at Gold Front

    In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. 

    You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.

    BONUS! Josh tells what questions you should ask before creating a new category.

    • 48 min
    Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

    Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

    In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. 

    Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven and leader behind the data detection and response category. 

    You'll walk away from this episode with an understanding of brand positioning, leadership, and strategy. 

    BONUS! Howard shares a framework you can use to differentiate your startup.

    • 36 min
    Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

    Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

    In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.

    Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category.

    You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships.

    BONUS! Garrett tells us why he wants to learn how to code.

    • 38 min
    Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive

    Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive

    In our 34th episode, Gil talks category creation with two B2B leaders from the software review and customer marketing categories.

    Panelists for this episode include Vinay Bhagat, CEO of TrustRadius and leader behind the software review site category, and Jeff Ernst, CEO of SlapFive and leader behind the customer marketing software category.

    You'll walk away from this episode with an understanding of fundraising, customer feedback, and educational content.

    BONUS! Jeff explains why entrepreneurs are born, not made.

    • 55 min
    Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design

    Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design

    In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories.

    Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the customer success platform category, and Dominique Levin, CEO of Winning by Design and leader behind the go-to-market consulting category.

    You'll walk away from this episode with an understanding of how to create a community and build out your go-to-market strategy.

    BONUS! Edward explains why hiring employees based on skillset is the wrong way of building a company.

    • 47 min
    Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

    Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

    In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.

    Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category.

    You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy.

    BONUS! Garin explains why you should introduce your customers to analysts.

    • 43 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

¯\_(ツ)_/¯ nobody ,

Category creation isn’t talked about much and this podcast nails it

Highly recommended podcast from Gil and the Metadata team. His discussions with startup founders and CEOs are always fun and enlightening.

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