249 episodes

Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel  is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.

B2B Community Builder Show (formerly Chief Executive Connector‪)‬ Pablo Gonzalez

    • Business
    • 5.0 • 77 Ratings

Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel  is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.

    Getting The First Sentence Of Your Webpage Perfect with Joe Martin

    Getting The First Sentence Of Your Webpage Perfect with Joe Martin

    In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.

    That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.

    Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.

    On our show together, he will discuss:

    - why most of us get the first line by chasing quirkiness over clarity
    - how to craft the ideal first sentence that turns prospects into leads
    - where you can use this message to increase your sales conversions further down the funnel
    - and more!

    Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride! 

    Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!

    Article we mentioned on the show:

    https://martinchicago.com/target-customer-for-companies/

    https://martinchicago.com/6-ways-to-identify-your-target-customer/

    CONNECT WITH ME:

    On LinkedIn

    BE A PART OF THE CATEGORY THINKERS COMMUNITY

    CONNECT WITH JOE:

    On LinkedIn
    His Company
    Support the show

    • 59 min
    Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer

    Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer

    It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

    Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

    Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

    By attending this episode, you'll learn:

    - Why trust is the new oil in the age of AI-generated content.
    - How to measure your effectiveness in building trust
    - Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

    Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. 

    Connect with Bryan:

    On his LinkedIn:  https://www.linkedin.com/in/bryanjkramer/

    Connect with ME!

    LinkedIn or Instagram.


    Support the show

    • 59 min
    Tips On Becoming A Better Public Speaker And Getting Invited To Speak

    Tips On Becoming A Better Public Speaker And Getting Invited To Speak

    This continuation of the show with Terry Weaver is a good one. 

    As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about:

    - how to make better keynotes
    - how to land speaking engagements
    - how to make content to increase your influence

    Connect with Terry and go to one of his events!
    Support the show

    • 43 min
    Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver

    Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver

    Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride.

    But simplification is the best tool to reduce chaos.

    That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept.

    Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you.

    We're going to dive into topics like:

    - The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity
    - The one thing most entrepreneurs suffer with when it comes to having successful partnerships
    - The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it
    - and much more!

    Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of!

    Connect with Terry:

    On his LinkedIn:  https://www.linkedin.com/in/terrytheweaver/

    Connect with ME!

    Join us LIVE on the show: https://tinyurl.com/b2bcb2023
    Online at:
    LinkedIn or Instagram.
    Support the show

    • 1 hr 4 min
    Why Jerry Seinfeld Is A Category Designer

    Why Jerry Seinfeld Is A Category Designer

    This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer.

    Just another ordinary day on the Relationship Driven Growth Open Mic right after the show.  Come to the next one! 

    https://tinyurl.com/b2bcb2023
    Support the show

    • 22 min
    Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute

    Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute

    Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently. 

    Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first.

    These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.

    That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.

    But it isn't widely understood.

    That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.

    Ethan helped us understand:

    - What does the role of a business evangelist look like and who needs one
    - How should the Chief Evangelist be incentivized and measured
    - Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
    - and much more!

    Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode.

    Connect with Ethan:

    On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/

    Connect with ME!

    Join us LIVE on the show: https://tinyurl.com/b2bcb2023
    Online at:
    LinkedIn or Instagram.
    Support the show

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
77 Ratings

77 Ratings

MikeVacca95 ,

Pablo Brings Amazing Energy

I met Pablo is person and immediately knew I needed to stay in touch with him because I can tell he brings inspiration to everyone around him! Love this show!

Mark Savant Media ,

Executing at a High Level

Pablo really commits to bringing a high quality show to the audience. I LOVE hosts that really lean into bringing great value to the listeners. If you want to walk away with strategies to grow your B2B company, this is a must listen!

DanielWrenne ,

Fantastic podcast

Great content and fantastic host. Nice work Pablo!

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