100 episodes

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

B2B Content Marketing: The Content Callout Podcast Mark Raffan

    • Business
    • 5.0 • 29 Ratings

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

    Everything is Content According to Camille Trent, Ep #103

    Everything is Content According to Camille Trent, Ep #103

    According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!
    Outline of This Episode [0:58] Camille’s rapid-fire tips [1:50] Everything is content [3:58] How to cultivate curiosity and apply it [8:44] Applying method acting to marketing [13:17] How to choose content that reflects your customer’s life [15:51] Learning from communities and conversations  Resources & People Mentioned “Everything is Copy” documentary Thursday Night Sales 30 Minutes to President’s Club How Did This Get Made?  Procurement Foundry Connect with Camille Trent0m  Connect on LinkedIn Follow on Twitter Dooly Connect with The Content Callout https://www.contentcallout.com/

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    • 22 min
    Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère, Ep #102

    Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère, Ep #102

    When you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role. 
    Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team. 
    Outline of This Episode [0:58] Learn more about Marissa Homère [3:00] Learn more about Irwin’s tool [5:18] Marissa’s rapid-fire tips for marketers [8:23] Why you need to focus on discovery [12:54] How to make marketing a revenue center [18:03] Emotional intelligence and empathetic leadership  [21:05] The work-from-home era is changing the workforce [23:19] Marissa’s experience taking a lead role at Irwin [24:51] How to structure a team to scale your business [30:09] Does a gated white paper generate leads? [33:42] Your ideal customer profile is just a building block [36:45] Best practices aren’t best practices for everyone Resources & People Mentioned The Modern Marketing Certificate Connect with Marissa Homère Irwin Connect on LinkedIn Connect with The Content Callout https://www.contentcallout.com/

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    • 40 min
    How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

    How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

    Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!
    Outline of This Episode [1:11] Camela’s 3 rapid-fire tips for listeners  [1:43] Using data to improve content strategy [5:08] Forget “features”—get to the pain point [8:30] How to use psychology to improve content quality  [11:15] The idea of nonviolent communication [13:13] Learn about Camela’s Revenue Marketing Report Podcast [14:06] The importance of a social presence online  Resources & People Mentioned Nonviolent Communication by Marshall Rosenberg, PhD Clearbit (A data activation platform) BigQuery Corporate Bro's Website and Instagram  Connect with Camela Thompson The Revenue Marketing Report Podcast Connect on LinkedIn Hello@CaliberMind.com Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on
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    • 16 min
    Celebrating Episode 100 of The Content Callout, Ep #100

    Celebrating Episode 100 of The Content Callout, Ep #100

    With The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn’t always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You’ll get an inside look at behind-the-scenes flops and our favorite moments. You’ll even hear a fun conversation about social media and brand evangelism. 
    Outline of This Episode [1:00] Celebrating 100 episodes of The Content Callout [2:13] Reminiscing on our first live event [4:02] Our favorite rapid-fire tips from 100 episodes [8:46] A conversation on social media [12:02] Impactful episodes and moments [15:52] Why you need brand evangelists Resources & People Mentioned SkipTheDishes Neo Financial Connect with The Content Callout https://www.contentcallout.com/

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    • 24 min
    Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99

    Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99

    Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business. 
    Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.
    Outline of This Episode [0:54] Learn more about Farzad Rashidi and Respona [2:28] Farzad’s three rapid-fire tips for marketers [7:48] How and where to promote your content [11:38] Farzad’s 3 step process to get backlinks [23:12] Why competition is a good thing [27:17] How to calculate how many people to reach out to [28:34] Create a template for your outreach as a starting point [34:07] Remember the importance of user experience [36:31] How to connect with Farzad and learn more about Respona Resources & People Mentioned Respona Strategy Hub Visme Marketing playbook Connect with Farzad Rashidi Respona Connect on LinkedIn Follow on Twitter Connect with The Content Callout https://www.contentcallout.com/

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    • 39 min
    3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98

    3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98

    Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry’s leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout. 
    Outline of This Episode [1:33] Darryl’s rapid-fire tips for marketers [1:50] Sales and marketing alignment is more than a sound bite [9:55] Should the SDR function be part of marketing? [16:25] The problem is that messaging isn’t consistent [18:31] Why are people afraid to be brand evangelists? [26:10] The best way to connect with Darryl Connect with Darryl Praill Connect with Darryl on LinkedIn Agorapulse Connect with The Content Callout https://www.contentcallout.com/

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    • 27 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Farzad Rashidi ,

Awesome host

Kayla is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, she asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend content callout pod to any B2B content marketer.

AdOpsAficionado ,

Great show with a host who understands marketing

If you’re looking for a podcast about real marketing strategies that work, featuring guests who’ve “been there, done that” and a host who knows what he’s talking about, this show is for you. Mark asks great questions and features guests with real world experience. Highly recommend!

Wallabysdog ,

Real, actionable tips

This is a fun podcast and it’s also full of advice you can use straight away. 👏👏👏

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