If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
How generative AI is changing the SEO game w/ Liam Carnahan
SEO is always changing.
From its earliest days, when SEO first became a thing, it was never static.
But now, with ChatGPT technology increasingly being built into search engines, we're at an inflection point with SEO.
As it becomes increasingly less necessary to click through to websites to get answers to questions, how can marketers adjust their SEO strategies to keep traffic flowing to their website?
Is website traffic flow still a metric worth chasing?
This episode's guest is here to help us explore these questions.
Liam Carnahan, a content strategist, SEO expert, and owner of Inkwell Content Services, offer valuable insights about what content marketers need to know and do to get value from SEO going forward.
The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building thought leadership content in 60 minutes.
The secret to creating great thought leadership content w/ Bob Buday
Thought leadership and content marketing are often lumped into the same category.
But they're not the same thing.
You might say that thought leadership is a type of content marketing, but it's a very particular type, and producing it at a high level requires a particular set of skills, like Liam Neeson in the movie Taken.
To help us unpack the concept of thought leadership and what it takes to produce really good thought leadership content, my guest is Bob Buday. Bob is founder and ceo at Buday Thought Leadership Partners and author of the book Competing on Thought Leadership: How great b2b companies turn expertise into revenue ... and co-host of the podcast Everything Thought Leadership.
Content marketing that puts ROI first w/ Ira Belsky
One of the biggest issues in b2b content marketing is ROI.
Specifically, attributing revenue growth to to all the blog posts, videos, ebooks and other pieces of content you publish.
It's hard, even damn near impossible, to draw a straight line between content marketing activity and growing the bottom line. Which can make it challenging to make the case for content marketing when it comes to budgeting and headcount.
There's no magic formula or simple fix.
But today's guest is here to explain how he handles the ROI issue at his company.
Ira Belsky is co-founder and co-CEO at Artlist, a creative technology company providing high quality assets for video creators.
Ira describes how being a bootstrapped company forced him to prioritize ROI and practice brandformance, a mashup of performance marketing and brand marketing.
Why B2B companies are leaving Twitter w/ Stephanie Schwab
There been a lot of turmoil surrounding the company formerly known as Twitter, now called X.
And apparently, at least some B2B brands have left the platform.
If you run marketing at one of those companies, or your company is thinking about leaving the platform, you may be wondering if that's a good idea and, if it is, where you should focus your social media efforts instead.
With us today to explore those question is Stephanie Schwab, founder and CEO of Crackerjack Marketing.
We get into why B2B companies are leaving Twitter and how they can get more value from being active on LinkedIn.
The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building content in just 60 minutes.
B2B marketing with memes w/ Jacob Nomafo & Jonah Blackburn
I'm a gen Xer. When I was in the bloom of youth, being gen X was as cool as it got. But now, of course, it's been a long time since my generation has been surpassed in the coolness department ... first by Millenials, which I guess are gen Y ... and now by Gen Z!
Members of the Z generation are many things, for better and for worse. One thing they definitely are is very much online, and online they are masters are the meme -- those repurposed images and video clips with witty captions that spread across the internet like a Canadian wildfire.
Before long, and in some ways already, Gen Zers are going to enter the workforce in droves and occupy positions with buying power. And so it behooves content marketers to have a strategy for using memes in their marketing strategies.
That's what's inspired my guests today. Jacob Nomafo and Jonah Blackburn are co-founders of LucidMeme, a company that helps brands build relationships between businesses and Gen Z through humor, using memes to capture attention and build brand awareness.
Jacob and Jonah talk about why they were inspired to create Lucid Meme and how b2b marketers can use memes to engage a Gen Z audience.
The B2B Content Show is brought to you by Connversa, a podcasting agency that helps B2B brands start podcasts to build relationships with prospects and referral partners and create better content.
Aligning content strategy and growth strategy w/ John Vetere
We can all agree that the best content strategy is one that aligns with your growth strategy.
After all, you're not creating content just for the hell of it.
It's a means to an end--the end being to get the attention of prospects and, ultimately, drive growth.
But that's easier said than done.
Many content marketers find themselves trapped in the infamous content hamster wheel, churning out blog posts and ebooks and social posts with no clear ROI.
My guest today is here to help us escape the hamster wheel!
John Vetere is CEO of Vetere & Associates, a firm that works with clients through coaching and consulting, strategic marketing, and hiring, to help them grow.
John offers lots of hard-won insights about how to align content strategy with growth strategy.
The B2B Content Show is brought to you by Connversa, a b2b podcasting agency that helps brands create podcasts to build relationships with prospects and referral partners.
John's Contact: 978-360-2990
B2B marketing ideas in a compact format
Jeremy has an uncanny ability to get to the essence of B2B marketing questions and situations, enabling listeners to take away great insight in a short listening session. I was recently a guest and absolutely loved Jeremy’s questions and how he led the discussion. Highly recommend for any marketer!
Extremely engaging and valuable
Every episode's a unique take on the importance of engagement. You're sure to learn great stuff on how to cultivate great relationhips with your audiences, customers and employees!
Great insights from guests. Enjoy hearing different perspectives on how the Engage Your Tribe.