If you're a B2B marketer, you know that Content is King! And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content is everything, and it's everywhere, washing over everything and everyone in a great and stormy sea of videos, podcasts, blog posts, newsletters, social media posts, white papers, webinars, case studies, tweets, tik toks, photos, icons ... The list is endless!This plethora of digital marketing channels presents B2B marketers with great opportunity and also a huge challenge. There are more options than ever for building brand awareness, establishing thought leadership, and engaging buyers and decision makers. But all of those channels need to be fed a steady diet of relevant, high-quality, authentic and original content that delivers maximum ROI.In this show, we explore the art & science, the opportunities and challenges, of producing B2B content, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIAnd much more!Join me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
The art & science of targeted outreach w/ Shalini Khanna
Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influence the success of targeted outreach.
Why vDart chose to make diversity a central part of their brandHow to cut through the noise so targeted outreach is memorable and effectivePrioritizing quality over quantity in targeted outreachLearn more about vDart
Connect with Shalini on LinkedIn
B2B2C marketing strategy w/ Stacey Arenson
Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services.
How the B2B to C model worksHow the "C" affects marketing strategyThe meaning behind "Restaurant as a Service"Learn more about Chowly
Connect with Stacey on LinkedIn
Market testing new messaging w/ Nick Ryan
Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term.
Cutting through the noise in the data security spaceThe origins of the term "data harbor"Strategies for testing a new term to see if it resonates with your audienceLearn more about Calamu
Connect with Nick on LinkedIn
Producing unique & compelling content w/ Steven Flaig
Steven Flaig, VP of Marketing at Compass Data Centers, talks with Jeremy about how restrictions create opportunity to produce unique marketing content.
How restrictions can drive marketing creativityFocusing on big-picture industry issues over tech minutia to offer unique contentTips for measuring content ROI Learn more about Compass Data Centers
Connect with Steven on LinkedIn
Introducing The B2B Content Show
The podcast has a new name: The B2B Content Show! Host Jeremy Shere explains why we made the change, and why you should be psyched!
Improving sales-marketing alignment w/ Eric Stockton
Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.
Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant Contact
Connect with Eric on LinkedIn
Extremely engaging and valuable
Every episode's a unique take on the importance of engagement. You're sure to learn great stuff on how to cultivate great relationhips with your audiences, customers and employees!
Great insights from guests. Enjoy hearing different perspectives on how the Engage Your Tribe.
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Expected little, learned a ton.
Lot of great tips that I am going to apply to my medical practice patient engagement.