The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
Brandon McKee - How to Master B2B Marketing Certainty in 5 Easy Steps
In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.
The conversation delves into the five essential steps to mastering B2B marketing certainty, starting with the importance of a comprehensive customer insights report. Brandon emphasizes how such data not only sheds light on demographics but also unveils psychological drivers and values essential for crafting effective messaging and branding.
Throughout the episode, both speakers highlight the necessity of adapting marketing strategies in response to changing consumer and business landscapes, particularly in the wake of the pandemic. They discuss the evolving nature of B2B transactions and the growing demand for trust and certainty in business relationships.
A significant portion of the discussion focuses on the practical application of these insights, including budget allocation, the balance between short-term gains and long-term brand building, and the potential of AI in enhancing marketing efforts. Brandon cautions against relying too heavily on automation without human oversight, underscoring the importance of empathy and connection in B2B marketing.
Julian Lumpkin - Leveraging Customer Success for New Business Opportunities
Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities. Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials.
Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories. The discussion highlights the ineffective use of testimonials without a proper strategy and the value they bring when integrated authentically into sales conversations. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer's perspective.
The episode offers valuable insights into harnessing the power of customer success for business growth.
Adam Springer - Avoiding Common Sales Mistakes Founders Make
In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Adam begins by addressing a fundamental error: delaying the initiation of sales activities. He emphasizes the significance of engaging with the market early to validate business ideas and understand customer needs.
A pivotal point Adam discusses is the founder's direct involvement in early sales efforts. He underscores the necessity for founders to personally handle initial sales to gain deeper customer insights and refine their product offerings, rather than hastily hiring a sales team. This hands-on approach equips founders with invaluable experience and understanding of their market.
Adam also cautions against common hiring missteps in building a sales team. He advises founders to avoid recruiting experienced sales personnel prematurely, especially those accustomed to different sales environments, which could lead to ineffective sales strategies.
The conversation takes a deep dive into optimizing sales calls and demos. Adam advocates for a structured approach in sales conversations, focusing on building rapport and understanding the customer's core problems, thereby positioning the product as an apt solution. He recommends concise, narrative-driven product demonstrations, emphasizing the product's ability to solve specific customer issues.
This episode is a must-listen for any entrepreneur aiming to steer clear of common sales pitfalls. Adam's insights provide valuable lessons in sales, customer engagement, and strategic business development, making it an essential resource for founders looking to refine their sales approach.
Chris Beall - Cold Call Mastery
In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common 'value-first' approach, advocating instead for deep human connections, which are fundamental in cold calling success.
Rich with anecdotes, Chris highlights the significant role of personal interaction in cold calling, not just for sales but also as a tool for gathering vital market intelligence. Joined by Jim Rembach, the discussion pivots to the critical importance of trust in cold calling, where B2B decisions are often made or broken, and maps the buyer's journey from initial apprehension to final commitment.
Discover why building trust in cold calling surpasses digital shortcuts and learn why genuine curiosity is a potent weapon in your sales arsenal. Tune in to episode 585 to absorb Chris Beall's transformative insights and command your B2B market through masterful cold calling. Don't miss this deep dive into the art of cold calling--listen to B2BDM today!
Eric Holtzclaw - B2B Marketing Evolution: Strategies for the Modern Market
In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.
As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.
Joe Khoei - Maximizing Lead Value
Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue; but not all leads are created equal. In this episode, we will uncover the secrets to not just generating more leads, but enhancing the quality and profitability of each one.
From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality. We will provide you with actionable insights and proven strategies to help you measure, analyze, and ultimately lower your CPCL. Join us as we reveal how to make each lead count by maximizing its value - transforming your marketing efforts into a high-octane engine of growth. Whether you're a seasoned marketer or just starting, prepare to rethink the way you approach lead valuation and conversion.
Two full pages of notes!
Every time I listen in B2B Digital Marketing grabs my attention and I end up filling two pages in my notebook. So many insightful and practical tips. Time well spent.
Awesome conversation on building relationships in this new "non-handshake" world
I So Need This
Content marketing is a big part of my business. And learning the nuances of it from a strategic and tactical point of view was so helpful. Great interview. New subscriber here. I can’t wait to learn more from you. Keep up the good work.