The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
John Bertino - How Not To Get Burned Hiring the Wrong Marketing Agency
Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you? Searching for an agency can quickly spiral out of control when you factor in how long it takes to schedule a phone call or meeting.
As B2B Digital Marketers, how can you protect yourself from hiring an ineffective marketing agency? Efforts are being made to prevent these mistakes. What are the steps and solutions taken to address them?
In this episode, John Bertino will discuss methods to avoid being burned in the process of hiring the wrong marketing agency.
Matt Young - How To Be A Product Market Fit Innovator
Adapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas.
As B2B Digital Marketers, what are the innovations that your company is engaged in to enhance the products that you have? What steps will be taken to improve the service provided to clients? What adjustments will be made?
This episode features Matt Young discussing how you can improve your product through innovation.
Kison Patel - How to Get the Most Value for Your Business
Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation.
As B2B Digital Marketers, what are you doing as far as business valuation is concerned? How are you positioning your company to be more attractive? What are the strategies and models you need to put in place to ultimately drive the growth you are looking for?
In this episode, Kison Patel shares different ways how you can get the most value for your business.
Brian Walker - Why Half of Your B2B Marketing Budget is Wasted
The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging.
The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment. As a B2B Digital Marketer, you have to see to it that you are getting the results you want on your bottom line and understand what you should be doing differently. Nowadays, the stakes in digital marketing are much higher than they used to be, and the task of digital marketing has become more complex. A one-size-fits-all solution simply won’t make the cut. You have to be more targeted and more deliberate when it comes to your strategy, and therefore your budget.
In this episode, Brian Walker shares five things that you need to look at in your B2B digital marketing that may be burning half or more of your budget.
Stephen Timme - How to Speak the Language of B2B Executive Buyers
B2B buyers are looking for partners that can help grow their business. They are looking for solutions to their problems. As B2B digital marketers or sellers, you have to understand how you can effectively communicate your solution to them so you can close the deal and have a successful relationship together.
However, most of the time, you are stuck with the jargon, and you are not able to communicate effectively the value that your partnership can give to your customers, and so the deal does not go through.
How do you solve this problem? How do you speak the language of B2B executive buyers?
In this episode, Dr. Stephen Timme shares exactly how you can speak the language of B2B executive buyers and the changes you need to make in order to achieve your desired results.
James Scherer - How to Create High-Performing B2B Content Strategies
The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour. What’s worse is, that good content gets sucked in with bad content, and standing out from the noise gets immensely harder.
If you’re going to succeed as a B2B digital marketer, you need a plan. You need a good content strategy.
However, what worked 2-3 years ago may no longer work today. Simply sticking to the same old marketing tactics doesn’t work anymore. You need to adapt. You need to change. There is an optimal and relevant way to create high-performing B2B content strategies today.
In this episode, James Scherer shares insights on how you can create high-performing B2B content strategies and achieve the business results you want.
Two full pages of notes!
Every time I listen in B2B Digital Marketing grabs my attention and I end up filling two pages in my notebook. So many insightful and practical tips. Time well spent.
Awesome conversation on building relationships in this new "non-handshake" world
I So Need This
Content marketing is a big part of my business. And learning the nuances of it from a strategic and tactical point of view was so helpful. Great interview. New subscriber here. I can’t wait to learn more from you. Keep up the good work.