The B2B Digital Marketer podcast is all about the new and innovative ways and debunking the hype for marketers that need to support and influence solutions and services with longer sales cycles. Listen to big-name marketers, authors, practitioners, and professors talk strategies, tactics, ideas, routines, and tools every B2B Digital Marketer can leverage.
Raza Imam: Writing Your Own Book to Establish Authority
There's no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
Joey Knecht: B2B Digital Marketing is About Relationships and Trust
Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. In this episode of the B2B Digital Marketer podcast, Joey Knecht, CEO of Proteus, shares that B2B digital marketing is about building a relationship and trust with your customers.
Paul Slack: B2B Digital Marketing Has Never Been Easier
B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode, Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.
Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing
Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. In this episode, Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing.
John O’Connor: Deep Insights on Technology and the Customer Experience
Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? Listen to this episode as John O’Connor shares why although the digital age has changed, the marketing principles remains the same.
Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers
Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it's going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.
Customer ReviewsSee All
Awesome conversation on building relationships in this new "non-handshake" world
I So Need This
Content marketing is a big part of my business. And learning the nuances of it from a strategic and tactical point of view was so helpful. Great interview. New subscriber here. I can’t wait to learn more from you. Keep up the good work.
Such valuable info
Every episode is full of new, great info!