B2B E-Commerce Accelerated Ruben Mink and Tim van Hattem

How can you help your sales teams see e-commerce as an opportunity, rather than a threat? Here to help us unpack these topics, among others, is Carlos Camacho has over 20 years of experience in B2B e-commerce. He is currently responsible as the Senior Manager, Global eCommerce at Bausch & Lomb. Listen in to hear Carlos’ advice on how to help sales leaders facilitate better adoption amongst their teams, why incentivizing them is essential, and why you should never employ an attitude of ‘us versus them’. Throughout the episode, Tim and Carlos explore the importance of helping your customers adopt online channels as soon as possible and why building momentum, traction, and loyalty is critical if you want to remain competitive. 
This episode also covers: 
• Pioneering scalable technologies that empower self-service functions. 
• Igniting the zeal within your sales teams to embrace your web store as a powerful sales enablement tool. 
• Uncovering the distinctions between traditional and incremental sales, and realizing how your online channel can elevate far beyond these conventional KPIs.
Useful links:Connect with Tim van Hattem on LinkedIn

In this episode, Ruben and Tim speak with Isaiah Bollinger, co-founder of Trellis, and co-host of ‘The Hard Truth About B2B E-Commerce’.  Through his work as the CEO of a leading e-commerce agency, Isaiah has extensive behind-the-scenes insight into what prevents B2B businesses from expanding into e-commerce and how this can hold them back from growing their business efficiently. 
Tune in to learn how optimizing your web store can help you leverage the benefits of digital marketing, and discover why deeply integrated e-commerce platforms can enable your sales teams to sell better and win customer loyalty for the long haul.
The episode also covers:  
Why B2B e-commerce can be a tool for both sales and purchase enablement How to motivate your sales teams to promote your online channel  How to navigate common hurdles in e-commerce, including payments and shipping  

In this episode, Ruben and Tim discuss how B2B organizations today can plan to scale efficiently, even amidst a rapidly changing global landscape. In 2023, B2B e-commerce sales are projected to reach $1.8 trillion, accounting for 17% of all B2B sales in the U.S. alone. B2B companies expecting to grow need to take e-commerce into account.
Leveraging B2B e-commerce can get you to your prospects faster, keep you agile, and ensure you’re scaling intelligently and with purpose. 
Tune in to find out: 
How Century Martial Arts, a global supplier of martial arts goods, pivoted during the pandemic to remain profitable.  How to use web store analytics to find leading indicators that can guide your growth strategy  How high adoption rates on your web store can ensure you scale successfully?Useful links:Connect with Tim van Hattem on LinkedInConnect with Ruben Mink on LinkedInExplore more information on the podcast page

Paul do Forno, the Managing Director, of Commerce at Deloitte Digital has over 20 years of experience in enterprise commerce. In this key moment of episode 9, Paul talks about the main reasons and opportunities for B2B companies to go for digital sales channel such as e-commerce.
Listen or watch highlights on Youtube episode 9 to explore more insights on this topic!
More information:Connect with Ruben Mink on LinkedInConnect with Tim van Hattem on LinkedInExplore the B2B E-Commerce Accelerated podcast page

How do the B2B sales roles evolve in the upcoming years? What kind of skillset will it require to be successful? How about the effect of introducing tools like AI and e-commerce platforms?This special episode explores these interesting topics by summarizing all the Q&As from sales and e-commerce leader guests in the B2B E-Commerce Accelerated podcast!
As a closing tradition of the podcast episodes, the guests have a chance to ask and answer questions related to B2B sales and e-commerce. No worries about hunting them down - we've gathered all these Q&As from past episodes. Check it out!
Useful links:Connect with Tim van Hattem on LinkedInConnect with Ruben Mink on LinkedInExplore more information on the podcast page

In this key moment of episode 8, Brent Bragge shares his insights and learnings about e-commerce for (complex) B2B companies. Advice drawn from his experience, he suggests focusing on the 80/20 rule as a strategy for e-commerce adoption.
Listen or watch highlights on Youtube episode 8 to explore more insights on this topic!
More information:Connect with Ruben Mink on LinkedInConnect with Tim van Hattem on LinkedInExplore the B2B E-Commerce Accelerated podcast page