9 episodes

The podcast for accelerating B2B business growth. Hosted by Matt Wilbanks, Founder of RocketOption.io and Demand Gen Strategist at RefineLabs.com.

B2B Fuel RocketOption

    • Business

The podcast for accelerating B2B business growth. Hosted by Matt Wilbanks, Founder of RocketOption.io and Demand Gen Strategist at RefineLabs.com.

    Episode 9 - Matt Duke, South Texas Power Lunch

    Episode 9 - Matt Duke, South Texas Power Lunch

    I sit down with Matt Duke of Duke Law firm on his podcast, South Texas Power Lunch, to discuss fundraising. We get into why I started RocketOption and discuss through advice for founders going through fundraising processes.

    • 56 min
    Episode 8 - Stacking Growth & How To Start A Podcast

    Episode 8 - Stacking Growth & How To Start A Podcast

    Matt joins Tory Kindlick and Jonathan Unger from Refine Labs on the Stacking Growth Podcast. They discuss how to talk to VCs about demand generation marketing. Matt rounds off the episode by giving an overview of how this podcast was started.

    • 43 min
    Episode 7 - Lead Gen vs Demand Gen Marketing

    Episode 7 - Lead Gen vs Demand Gen Marketing

    Anj, thanks so much for the question on linkedin! This episode goes over the differences between lead gen and demand gen marketing and answers your question - which of the two should a company invest in if they don't have a big venture backed banked account.

    • 27 min
    Episode 6 - Ashley Lewin, Refine Labs

    Episode 6 - Ashley Lewin, Refine Labs

    Ashley Lewin, Director of Demand Generation at Refine Labs, joins in for a conversation about splitting marketing budget between short-term and long-term marketing strategies.

    • 36 min
    Episode 5 - Element Finance CEO John Gallagher

    Episode 5 - Element Finance CEO John Gallagher

    Get to know the CEO of Element Finance. We talk about their unique startup story and get into topics that reveal what it's like working with them as a financing partner.

    • 48 min
    Episode 4 - Bigfoot Capital CEO Brian Parks

    Episode 4 - Bigfoot Capital CEO Brian Parks

    We talk about Brian's experience start the company he founded prior to Bigfoot and get into how Bigfoot operates and what makes them unique in the venture lending space.

    • 44 min

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