Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
Accord And The Power Of Customer Collaboration With Ross Rich
Collaboration inside your team is expected in any thriving business. But what if you can extend that collaboration to your customers? When it comes to go-to-market sales, having a transparent collaboration with the buyer and the seller is a lifesaver. That is what Accord is doing. Vijay Damojipurapu talks about this with the CEO and co-founder of Accord, Ross Rich. Learn how Ross built a go-to-market playbook for his team and how he started Accord. Learn the challenges of building something new in the market and how to get market validation. Discover more about go-to-market sales and Accord today!
Ravi Pendekanti On Why Customer Focus Is Vital In B2B Go-To-Market
Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you are in. In this episode, Vijay Damojipurapu is joined by Ravi Pendekanti, the SVP of Product Management and Marketing at Western Digital. Ravi shares how they achieved B2B success customer-centric tactics focused on listening to the needs of the market. He also breaks down how businesses should craft customer-focused strategies and the amazing benefits of doing so. Plus, Ravi shares the exciting projects they're working on at Western Digital and the role of big data in the upcoming years. Tune in for an insightful and informative discussion about managing and improving your go-to-market strategies!
Moments That Matter: How To Deliver Value To Your Clients Fast With Anthony Cessario
How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthony Cessario, the VP, Industries & GTM Solutions at Clari. Anthony talks with Vijay about how you need to identify the moments you want your clients to experience. Do you want them to walk away feeling good? Do you want them to come back? After you identify the moments that matter, you can proceed to build your entire strategy around that objective. If you want tips on how to build that strategy, this episode’s for you. Tune in!
GTM as a Multi-year Journey With Pradeep Nair
When we think of go-to-market, we rarely see it as a long-term journey. Timescales are often quicker, thinking in terms of weeks, days, months, or even quarters. However, Pradeep Nair, the VP at Microsoft Azure, looks at the go-to-market as a multiyear journey. In this episode, he joins Vijay Damojipurapu to talk about why he believes this is so. Pradeep discusses how you can learn from almost every go-to-market opportunity, using it to inform you when you are about to do something new. He takes us deep into the go-to-market strategy for Azure—from the new markets to enter to the existing markets they grow in—and the enterprise privacy compliance and security. Plus, Pradeep also shares his thoughts on high-performance cultures, building that into his team, and applying the growth mindset.
Finding Courage In Marketing With Aditya Kothadiya
Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to have a unique and creative insight into your product to compete with the competition. This all requires a little bit of courage. Join your host, Vijay Damojipurapu and his guest Aditya Kothadiya on how to be a marketing leader. Aditya is the founder and CEO of Avoma Inc. He is well-versed in go-to marketing and product-led marketing. Learn how to find the courage as a leader to push through all the uncertainties in the business industry. Find what makes your business unique today!
How Content Strategy Leads To Better Results With Sarah Allen-Short
Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as well. She explains how businesses should incorporate content strategy into the sales process and create alignment within an organization. She also explains how she advises clients by providing support, information, and assistance as they “birth” their product. Tune in for some useful tips on how you can advance your business with content strategy.
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So much more than GTM
Loving this Podcast. Especially great hearing people’s startup stories. Gives me inspiration
Great perspectives from a successful B2B marketing practitioner!!
Outstanding and exceptional work by Vijay
Great effort in putting together the right contents