1,737 episodes

Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.

B2B Growth: Your Daily B2B Marketing Podcast Sweet Fish

    • Business
    • 4.9 • 381 Ratings

Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.

    Optimize Lead Generation from Events, with Micheál McGrath

    Optimize Lead Generation from Events, with Micheál McGrath

    In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread  
    Discussed in this episode: 
    The importance of mastering the language of sales
    Webinars and Events that convert leads into clients
    Tips for presenting a marketing campaign to the C-suite

    • 29 min
    The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

    The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

    In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.
    What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
    How brands should hire writers
    What makes a great writer for B2B Content
    How to build a content marketing strategy
    The notion of “Writing for Google”
    Best practices for your content



    Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
    LinkedIn: https://www.linkedin.com/in/johnmbusby/

    Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
    Twitter: https://twitter.com/HighEQMarketer
    LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
    Instagram: https://www.instagram.com/higheqmarketer/

    Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
    Twitter: https://twitter.com/CenterfieldHq
    LinkedIn: https://www.linkedin.com/company/centerfield-media
    Instagram: https://www.instagram.com/centerfieldhq/



    The High EQ Marketer website:
    Centerfield Podcast page: https://www.centerfield.com/podcast/
    Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

    • 37 min
    Customers First, Strategy Second, with Kaylee Edmondson

    Customers First, Strategy Second, with Kaylee Edmondson

    In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  
    Discussed in this episode: 
    Working to understand your customers
    Pivoting away from a mql/sql approach
    How to crawl, walk, run into a more ungated content structure

    • 33 min
    Prospect Experience as Competitive Advantage with Doug Bell

    Prospect Experience as Competitive Advantage with Doug Bell

    In this episode Benji talks to Doug Bell , CMO at LeanData.  
    Discussed in this episode: 
    Why MQL/SQL shouldn't be the Holy Grail
    Improving prospect experience
    Content that converts

    • 29 min
    What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle

    What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle

    In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

    • 21 min
    Marketing Job Post Red Flags with Mary Keough

    Marketing Job Post Red Flags with Mary Keough

    In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  
    Discussed in this episode: 
    How to hone your job posts
    4 red flags to watch out for when looking for a marketing job
    The power of clarity around roles on your team   


    My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.

    • 26 min

Customer Reviews

4.9 out of 5
381 Ratings

381 Ratings

JoshCrist ,

Energizing, Illuminating and Insightful! 🙌

Regardless of where you are on your marketing journey - this is a must listen! Benji and the entire B2B Growth team do an incredible job covering all the insights, innovations and headlines you need to know about to stay ahead of the curve as a founder and marketer - with inspiring interviews from industry leaders who’ve actually walked the path. Highly recommend listening and subscribing!

maddie@podcastingyou ,

Incredible podcast!

This podcast is a must listen for anyone looking to grow their business and enhance their B2B strategies! The hosts are all very skilled and knowledgeable, and each episode offers fresh perspectives and helpful advice.

Diana Mitchell ,

Quality guests with actual, actionable takeaways

This is a marketing podcast that actually gives actionable marketing advice - how refreshing.

I listened to B2B Growth for about a year before I had the honor of being a guest. It provides such value. Past hosts were great, and Benji has taken over and is doing a fantastic job.

A quality production that’s worth the time investment 👍

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