If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.
On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies.
With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.
In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
162: How to Attract the Right Buyers w/ Kari Hanson
Kari Hanson, the VP of Marketing at Spiro joins the podcast. We discuss what to do after narrowing down a new ideal customer profile (ICP), how to put together a marketing strategy around your ideal buyer, when it's important to clean house with your data and much more.
161: The Importance of Putting Yourself in Your Customers' Shoes w/ Bianca Collings
Bianca Collings, the VP of Marketing at Skipio joins the podcast. We dive into why marketers should be the first ones to use a new product you launch, why it's critical to get inside the brain of your end-users, how to better focus on your customers and much more.
160: How to Measure the Impact of Your Content Strategy w/ Ben Goldstein
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. We discuss the ins and outs of content marketing, how it should be measured, the impact of qualitative data and much more.
159: The Framework You Should Follow for Every Marketing Campaign w/ Amy Moore
Amy Moore, the VP of Marketing at Trace joins the podcast. We dive into how you should approach each of your marketing campaigns, why it's important for your content strategy to help your buyer both before and after your product solves their problem, why it's crucial to identify your audience and much more.
158: Why Marketing Playbooks Can Be a Trap w/ Alessandra Colaci
Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.
157: The Five Fundamentals of a Demand Engine w/ Aaron Janmohamed
Aaron Janmohamed, the VP of Marketing at Consensus joins the podcast. We cover everything you need to know about creating a demand engine for your company. Aaron explains the importance of buyer enablement, how to execute channel diversity, what it looks like to test frequently and much more.
Easy to follow and implement
The name of this podcast is no misnomer. Sam and his guests explain in simple terms how to create an effective business. What's more, this is a fun listen. This podcast can benefit anyone wanting to learn more about getting and keeping business.
Love this podcast!
Love this podcast and it’s message! Will be tuning in regularly now!
Love the focus on doing well by doing good
And overcoming the obstacles we all face!