If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.
On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies.
With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.
In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
188: The Foundation of Brand is Knowing Your Buyer w/ Jeff Reekers
Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more.
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/
Aircall Website: http://aircall.io/
187: Removing the Friction from Your Demo Process w/ Dustin Tysick
Dustin Tysick, the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more.
Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/
Govenda Website: https://govenda.com/
186: Math vs. Magic in B2B Marketing w/ Russ Somers
Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.
Russ' LinkedIn: https://www.linkedin.com/in/russsomers/
Lytho Website: http://www.lytho.com/
185: The Best Marketing Doesn't Feel Like Marketing w/ Mike Toner
Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more.
Mike's LinkedIn: https://www.linkedin.com/in/toner/
Threedium Website: http://www.threedium.co.uk
184: How to Build a Resilient Website | B2B Growth Hacks Podcast
Today Sam Moss joins Sarah Smith on the B2B Growth Hacks podcast to discuss web developing and designing with a customer-centric approach. As part of their Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time.
In this podcast, Sam covers:
Building a website that’s resilient and relevant
Solving the problems your customer has
Keeping calls to action clear and concise
Unpacking current design trends
Doing your research on marketing
Find out more about Sam Moss on LinkedIn and on the 1Click Agency website.
Check out the resources Sam mentioned: The 22 Immutable Laws of Marketing, Influence Marketing, Building a Story Brand, Marketing Made Simple, StoryBrand.
183: How to Knock a Live Event Out of the Park w/ Logan Mallory
Logan Mallory, the VP of Marketing at Motivosity joins the podcast. He shares with us a recent live event him and his team attended where they executed a crazy successful booth for their company. With the creative juices flowing, they were able to pull off one of the most energetic and engaging booths at the event. Tune in as Logan shares their exact process from start to finish and hopefully sparks an idea for your marketing team going into 2022.
Logan's LinkedIn: https://www.linkedin.com/in/loganmallory/
Motivosity Website: https://www.motivosity.com/
Great questions and topics!
B2B Made Simple is a great listen for your morning drive! I enjoy the range of guests and conversational style. Must listen!
Easy to follow and implement
The name of this podcast is no misnomer. Sam and his guests explain in simple terms how to create an effective business. What's more, this is a fun listen. This podcast can benefit anyone wanting to learn more about getting and keeping business.
Love this podcast!
Love this podcast and it’s message! Will be tuning in regularly now!