226 episodes

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.

As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit pamdidner.com.

B2B Marketing and More With Pam Didner Pam Didner

    • Business
    • 4.8 • 22 Ratings

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.

As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit pamdidner.com.

    225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal

    225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal

    A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode!
    For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started!
    Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers.
    In this episode: Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the process that the world’s most prolific innovators use to consistently develop great ideas. AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Ryan Staley is a sales professional, the CEO and the founder of Whale Boss. Ryan is a fantastic, high-performance salesperson who helps founders and revenue leaders implement 7 and 8 figure sales operating systems in less than three months. Erika Heald is a founder and the lead consultant at Erika Heald Marketing Consulting, Fractional Content Marketing Leader, and Executive Ghostwriter. Through her work, Erika helps many SaaS startups. ------------------
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 20 min
    224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising

    224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising

    Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech.
    Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising.
    ------------------
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 19 min
    223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

    223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

    Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus.
    Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history.
    In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy.
    —————
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 26 min
    222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers

    222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers

    Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show.
    Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel.
    —————
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 16 min
    221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career

    221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career

    A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. 
    Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out.
    Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers.
    Today we talk about top B2B marketing competencies.
    —————
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 25 min
    220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

    220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

    A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
    That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
     In today’s episode, I will:
    Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas? 
    —————
    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    • 6 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

malfoxley ,

Great show!

Pam, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Pam does such a great job of sharing her wisdom and I love how she leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

@martijen ,

Short, Sweet & Totally On Point

I have been a big fan of Pam Didner since hearing her present several years ago at Content Marketing World. Pam’s podcast is an excellent way to absorb her wealth of marketing and sales-enablement knowledge in small chunks. I recommend taking notes! I incorporate what I learn from her all the time.

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