B2B Marketing & Copywriting Linda Melone

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly.
Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M
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Time Stamps:
Eye Tracking and Reading Patterns (00:00:01) 
F Pattern Design Examples (00:02:28) 
Z Pattern Design Examples (00:03:45) 
Eye tracking studies and scannable text (00:09:46) 
Improving copy conversions (00:09:46)

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social media realm.
Find Adriana on LinkedIn
Sign up for her newsletter: https://www.adrianatica.com/newsletter/
Catch up with her on X / Twitter: https://twitter.com/adriana_tica 
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Check out our sponser, LeadFeeder HERE.

Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice.
Find Michael on LinkedIn: https://www.linkedin.com/in/michael-scott-overholt-phd/
Visit his website at: https://www.anabasisllc.com/
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Show notes:
Building a Community on LinkedIn (00:01:17)
Building Relationships on LinkedIn (00:08:54)
Creating Communities on LinkedIn (00:10:01)
Posting Personal Content on Sundays (00:14:49)
The Networking Side of LinkedIn (00:16:52)
Building Relationships with Competitors (00:17:51)
The Importance of Personality in Content (00:19:24)
The three legs of the LinkedIn stool (00:28:00)
Being organized and using systems (00:30:33)
A reminder is given to the listeners to leave a review if they enjoyed the episode and it is mentioned that leaving a review helps the show.

Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything.
Join us as Laura spills the details on how she turned a health scare into a recipe for balance. She’s not just bouncing back. She’s on a mission to pass on her hard-won wisdom, helping others to ease their workloads and embrace the joy of living. Listen in to hear her transformative tale and the life-changing strategies you can use, too. Tune in and learn how to swap the endless hustle for a life that's truly fulfilling.
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Follow Laura on LinkedIn: https://www.linkedin.com/in/lauran546/
Laura's company: https://lauranguyen.co

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.
Note: I gave an outdated email address at the end of this episode. The correct address is Linda@TheCopyWorx.com
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Time stamps:
Psychographics vs. Demographics (00:00:01) 
Crafting Personalized Content (00:02:16) 
Addressing Pain Points (00:03:34) 
The importance of understanding customers' interests and lifestyle (00:09:33) 
Incorporating psychographic characteristics into marketing (00:10:36) 
Using emotional intelligence to gauge customers' openness (00:11:51) ***
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Most B2B businesses don't know their value propositions -- or at least don't feature it on their homepage, says Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy focused on early stage founders. Fact is, it's a crucial part of attracting your ideal customers. In this eye-opening episode, Anthony tells how he helps early stage founders find their most compelling value propositions, ways to niche down for greatest impact, and translating all of it to a clear homepage.
Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
Visit Fletch PMM: https://fletchpmm.com
The importance of niching down (00:01:13) 
Differentiating Fletch PMM from other agencies (00:03:16) 
The importance of specific positioning (00:08:02) 
The success of niche targeting (00:09:02)
Overcoming fear of niching down (00:10:29) 
The importance of targeting a specific audience (00:14:54) 
The danger of comparing oneself to others (00:16:31) 
The power of specificity in copywriting (00:18:48) 
The process of writing website copy (00:22:18)
The timeline and process of working on the homepage (00:22:49) 
The duration and steps involved in the copywriting process (00:23:39)