B2B Marketing Excellence: A World Innovators Podcast Donna Peterson

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.

In this episode of the B2B Marketing Excellence Podcast, hosted by Donna Peterson, guest Tamara Loring, Brand Ideologist for The Entrepreneur's Source, discusses the crucial importance of branding for legacy businesses. They debunk myths that well-established companies don't need to focus on branding and explain how a strong brand story and alignment with core values can prevent a company's decline. They highlight the significance of communicating the 'why' behind a brand consistently, both internally and externally, to maintain momentum and relevance. Through examples like Kodak and Blockbuster, they illustrate how neglecting branding can lead to obsolescence. They also touch on the role of leadership in reinforcing brand integrity and adapting to new technologies, while maintaining the core mission and values. The conversation includes insights on the personal and professional impact of having a strong brand ideology, with practical advice on building and maintaining a compelling brand story.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers.

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.