B2B Marketing Excellence & AI Podcast

Donna Peterson
  • 5.0 (4)
  • MARKETING
  • UPDATED SEMIMONTHLY
B2B Marketing Excellence & AI Podcast

Are you tired of outdated marketing strategies that no longer resonate with today’s industrial buyers? The B2B Marketing Excellence & AI Podcast is here to help you break through the noise, stand out, and build meaningful relationships with your audience. In each episode, we dive deep into the strategies industrial brands need to: - Identify and engage your ideal audience - Foster strong relationships with prospects and customers - Deliver valuable content that drives trust and loyalty Our podcast goes beyond the basics. We explore how emerging trends like AI tools, ChatGPT, and lean marketing strategies are reshaping the landscape, offering practical insights that small and large industrial marketing teams can immediately apply. Whether you're a seasoned marketer or new to the game, you'll discover actionable tips that make a measurable difference. Stay ahead of your competition with expert advice, industry insights, and real-world success stories. Ready to supercharge your marketing efforts? Tune in to learn how your brand can achieve sustainable growth by building authentic relationships. If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!

  1. Email & Banner Strategy for Executive Education

    6D AGO

    Email & Banner Strategy for Executive Education

    In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learning, the episode explores how today’s busy decision-makers often need more than one touchpoint before they commit.

    18 min
  2. Balancing AI and Human Connection in B2B Marketing

    APR 10

    Balancing AI and Human Connection in B2B Marketing

    In this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships. At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it’s how we use them that matters most.

    19 min
  3. Analyze Transcripts with AI: Enhancing Communication and Relationships

    APR 3

    Analyze Transcripts with AI: Enhancing Communication and Relationships

    In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they’re from internal meetings, sales calls, or interviews. I’ll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform how you connect with your audience. It’s not about replacing human interaction — it’s about enhancing it so your messages land more effectively and your relationships grow stronger.

    14 min
  4. How AI and Outside Perspectives Help Industrial Brands Stand-Out

    MAR 27

    How AI and Outside Perspectives Help Industrial Brands Stand-Out

    Are your marketing and sales messages starting to sound the same? You’re not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs. In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience’s challenges and reframe your approach around the value you provide, you build stronger relationships—and that’s what marketing is really about.

    17 min
  5. Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results

    MAR 20

    Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results

    In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges in B2B marketing—truly knowing your audience. Too often, marketing and sales teams operate in silos, leading to missed opportunities and wasted efforts. But when both teams align, magic happens: you reach the right people, with the right message, at the right time. I’ll walk you through practical ways to refine your audience targeting, from programmatic campaigns that provide real engagement insights to tools like Seamless.ai that help you test and expand a high-quality prospect list. We’ll also dive into how industry-specific publications and conferences can help you reach the decision-makers who need your solutions most.

    18 min
  6. AI Adoption Starts at the Top: How Leaders Can Inspire Success

    MAR 13

    AI Adoption Starts at the Top: How Leaders Can Inspire Success

    In this episode of B2B Marketing Excellence & AI, host Donna Peterson shares insights from her recent presentation to CEOs, Presidents, and business owners on the critical role of leadership in AI adoption. At World Innovators, we believe that technology should enhance, not replace, human relationships. That’s why today’s conversation isn’t just about AI tools—it’s about how leaders can create a culture of innovation that supports their teams and strengthens business relationships.

    17 min
  7. Maximizing Efficiency with ChatGPT's New Task Feature

    MAR 6

    Maximizing Efficiency with ChatGPT's New Task Feature

    Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT’s beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.

    11 min
  8. Leveraging Custom GPTs for Enhanced Sales and Marketing Efficiency

    FEB 27

    Leveraging Custom GPTs for Enhanced Sales and Marketing Efficiency

    Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to creating custom GPTs, specifically designed to improve sales and marketing tasks. Learn how to streamline email responses, automate prospecting, and get faster, more personalized customer interactions. Discover actionable steps to implement these tools and significantly optimize your business processes. Tune in for an enlightening conversation filled with practical AI insights that you can start applying today.

    25 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Are you tired of outdated marketing strategies that no longer resonate with today’s industrial buyers? The B2B Marketing Excellence & AI Podcast is here to help you break through the noise, stand out, and build meaningful relationships with your audience. In each episode, we dive deep into the strategies industrial brands need to: - Identify and engage your ideal audience - Foster strong relationships with prospects and customers - Deliver valuable content that drives trust and loyalty Our podcast goes beyond the basics. We explore how emerging trends like AI tools, ChatGPT, and lean marketing strategies are reshaping the landscape, offering practical insights that small and large industrial marketing teams can immediately apply. Whether you're a seasoned marketer or new to the game, you'll discover actionable tips that make a measurable difference. Stay ahead of your competition with expert advice, industry insights, and real-world success stories. Ready to supercharge your marketing efforts? Tune in to learn how your brand can achieve sustainable growth by building authentic relationships. If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!

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