7 episodes

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

B2B Marketing Methods Marketing Refresh

    • Business
    • 5.0 • 1 Rating

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

    Transforming Sales and Marketing in Industrial Sectors with Ed Marsh

    Transforming Sales and Marketing in Industrial Sectors with Ed Marsh

    In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector.
    Ed and Terri discuss why transformations in the sales and marketing teams of industrial companies can take a significant amount of time and investment. Ed talks about the importance of commitment and discipline in driving meaningful and sustainable changes within sales and marketing frameworks. He also covers the shortfall in lead nurturing and follow-up, urging companies to develop a robust pipeline and accurate forecasts to improve their sales processes.
    Ed and Terri also discuss the evolving roles in sales, caused by the digital overload consumers face today, which has shifted the gatekeeping of information. Plus they talk about the critical role of content in sales strategies, and why it's so important to create an integration of systems across marketing, sales, technology, and customer experience to streamline operations and boost productivity.
    Topics Discussed:
    Transforming sales and marketing in industrial companiesCommitment and variables in industrial transformationRole of sales in navigating information overloadImportance of content in driving revenueStrategic role of IT in improving buyer experiencesChallenges of change and resistance in traditional manufacturing
    To learn more about Ed, connect with him on LinkedIn at: https://www.linkedin.com/in/edwardbmarsh/ or
    https://EdMarshConsulting.com
    To connect with Marketing Refresh, visit: MarketingRefresh.com

    • 1 hr 13 min
    Podcasting as a Blue Ocean Business Strategy with Erin Gregor

    Podcasting as a Blue Ocean Business Strategy with Erin Gregor

    It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company?
    In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies.
    Erin talks about why most companies make the mistake of looking at a podcast as a tool that should bring in sponsorships. There are several other ways that you can use this medium to grow your company. From strategically selecting podcast guests to highlighting behind-the-scenes of what it's like to work with your company, podcasting can be a powerful way to quickly build a know, like, and trust factor with your potential clients.
    They also highlight why podcasting can be so powerful. It allows you to create one piece of content and multiply it into various pieces of content, especially effective on platforms like LinkedIn. Erin also gives examples of how podcasting can help achieve significant organic reach on YouTube using only short podcast clips. Additionally, they discuss how podcasts can reveal company culture, which helps attract exceptional employees.
    Topics Covered:
    Guest Strategy for PodcastsOrganic Reach and VisibilityPodcast Episode Lengths and FrequencyBuilding Credibility and Thought LeadershipCompany Culture and Attracting TalentHosting Skills and Podcast DevelopmentOvercoming Barriers in Podcasting
    To learn more about PodGrowth, visit: www.PodGrowth.co
    To connect with Marketing Refresh, visit: MarketingRefresh.com

    • 51 min
    Shaping A Vision and Creating Traction in Your Business with Rusty Smith

    Shaping A Vision and Creating Traction in Your Business with Rusty Smith

    Does implementing more processes in your business cause less flexibility?
    The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic pivots in the rubber industry.
    Terri and Rusty talk about the necessity of adapting to change and the incredible value of structured systems like the Entrepreneurial Operating System (EOS) in driving flexibility and fostering team-driven success. Terri shares how she had her own reservations about EOS, but the experience has been transformational in her own business.
    Rusty also discusses how, although transparency can be terrifying for business owners, it can be significant in creating a thriving company culture. They also discuss how prioritizing B2B marketing, even on a tight budget, can become a much easier exercise when EOS is implemented.
    If you're interested in learning more and connecting with Rusty, visit: https://www.thecenter4growth.com/.
    To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com.
    Key Topics:
    The Success of Technology in Different IndustriesThe Power of Adapting to ChangeDiscussion on Entrepreneurial Operating System (EOS)Challenges in Business OperationsThe Power of Transparency in Business FinancesOvercoming Business Obstacles and ChangeSetting Priorities in B2B Marketing

    • 43 min
    Crafting Company Culture and Accountability in Marketing with Mohamed Sameh

    Crafting Company Culture and Accountability in Marketing with Mohamed Sameh

    In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplanting family business values into the competitive U.S. market.
    Mohamed discusses SESCO's unique workplace culture, emphasis on personal responsibility, and relentless dedication to customer service. He also discusses how they've embraced marketing and which strategies have helped propel their growth.
    Terri and Mohamed also discuss the intricate dance between maintaining company culture and managing growth. Mohamad also shares his secrets to empowering marketing teams, fostering a family-like company atmosphere, and the importance of tangible marketing deliverables.
    For more information on SESCO Cement, visit: https://sescocement.com/
    To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com
    Key Topics:
    Introduction to SESCO's backgroundThe keys to their expansion to over 70 countriesMarketing strategies and target segmentsWhy company culture has been so important to themTheir passion about marketing, and why they’re expanding the roleWhy their marketing relies on accountability, reporting, and dataMohamed's goals to expand their personal and company network

    • 34 min
    Cultivating a Successful Marketing Mindset With Philip Parker

    Cultivating a Successful Marketing Mindset With Philip Parker

    In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform.
    Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they have been able to stay on top of marketing trends through brand alignment and collaborative efforts with Marketing Refresh.
    Philip talks about how persistence and patience have been paramount to seeing the long-term results that have had a huge impact on his business. They also discuss the need for consistency in branding, the art of understanding his various customer personas, and the critical role of client feedback in refining marketing strategies. 
    For more information on Holland Parker, visit: https://hollandparker.com/
    To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com
    Key Topics:
    Importance of Differentiation in MarketingHow endurance in marketing efforts creates an impactThe goal for marketing and business development opportunitiesCreating accountability through metrics in marketingHow to create authenticity in brand representationThe synergy of sales and marketing

    • 42 min
    Aligning Vision with Marketing in the Midstream Oil and Gas Sector

    Aligning Vision with Marketing in the Midstream Oil and Gas Sector

    In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products.
    In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with groundbreaking customer experiences. They also discuss Cody’s commitment to digitization and AI and reshaping how B2B stakeholders engage in the midstream oil and gas space. Cody also shares why aligning the vision with action is a crucial step with any company, and how it creates alignment with the company and any stakeholders.
    For more information on SCS Technologies, visit: https://www.scstechglobal.com/
    To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com
    Key Topics:
    Innovation within the customer experienceThe evolution of the customer experience and digital engagement strategiesThe approach to product developmentKey factors to create stakeholder alignmentCreating accountability in outsourcingSetting the groundwork for marketing goals and success

    • 37 min

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An important marketing perspective

So many marketers live in a bubble. Terri is doing really important work in exploring the integration of sales and marketing!

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