57 episodes

B2B Marketing Minute is packed full of ways business-to-business (BtoB) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web 2.0 and online marketing. Arketi's experienced marketing and PR team helps marketers focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. In the end B2B Marketing Minute showcases how marketing generates revenue.

B2B Marketing Minute Arketi Group

    • Business
    • 3.0, 5 Ratings

B2B Marketing Minute is packed full of ways business-to-business (BtoB) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web 2.0 and online marketing. Arketi's experienced marketing and PR team helps marketers focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. In the end B2B Marketing Minute showcases how marketing generates revenue.

    Content Marketing Measurements That Matter with Michael Brenner

    Content Marketing Measurements That Matter with Michael Brenner

    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula."

    To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.

    • 15 min
    Search Marketing Measurements That Matter with Rand Fishkin of Moz

    Search Marketing Measurements That Matter with Rand Fishkin of Moz

    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz.

    To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.

    • 16 min
    Measurements that matter with the PR Measurement Queen Katie Paine

    Measurements that matter with the PR Measurement Queen Katie Paine

    Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications.
    To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.

    • 13 min
    Out of many, one

    Out of many, one

    Out of many, one

    • 6 min
    Winning webinar results in revenue

    Winning webinar results in revenue

    Winning webinar results in revenue

    • 6 min
    Small business, big buzz

    Small business, big buzz

    Small Business, Big Buzz

    • 5 min

Customer Reviews

3.0 out of 5
5 Ratings

5 Ratings

MinorityBabble ,

Get the host a pop screen and a glass of water.

I have no idea if the content is worth anything because all I could hear was the mic getting blown out by pops and and mouth sounds. The fact that nobody said "this doesn't sound good, let's try again" suggests they either don't care about quality or don't pay attention to detail.

Top Podcasts In Business

Listeners Also Subscribed To