13 episodes

To solve the biggest, most complex B2B marketing problems you have to blur the lines between intuition and reason. Imagination and logic. The theoretical and the practical.

Join Richard and Benedict as they troubleshoot today’s biggest and most pertinent B2B marketing problems with leading specialists, experts and marketing pioneers.

B2B marketing. Solved‪.‬ alan.

    • Business

To solve the biggest, most complex B2B marketing problems you have to blur the lines between intuition and reason. Imagination and logic. The theoretical and the practical.

Join Richard and Benedict as they troubleshoot today’s biggest and most pertinent B2B marketing problems with leading specialists, experts and marketing pioneers.

    Why Organisations Need To Get Their Positioning & Messaging Right with Matt Hooper, Chief Marketing Officer at Quantexa

    Why Organisations Need To Get Their Positioning & Messaging Right with Matt Hooper, Chief Marketing Officer at Quantexa

    In today's episode of B2B marketing. Solved. Matt Hooper talks to Richard and Benedict about the importance of defining your position before you do anything else in marketing and business and being clear about what you want to be famous for.

    Organisations often fail to grow because they don’t get the foundational aspects of their message or positioning right. But if you want to build a thriving business, getting them perfect is essential.

    But where to start and how to do it exactly? Matt Hooper, Chief Marketing Officer at Quantexa, will give us all the details and insights.

    • 40 min
    How B2B Marketers Can Transition To Remote Work with Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot

    How B2B Marketers Can Transition To Remote Work with Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot

    In today's episode of B2B marketing. Solved. Inken Kuhlmann-Rhinow talks to Richard and Benedict about effectively managing a remote, international B2B marketing team.

    Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you might think — you need to have the right infrastructure, resources, and people to make it work.

    To understand how you can effectively transition to remote working, we invited Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot, onto the show. In her nine years at HubSpot, Inken has built scalable and diverse teams on top of being a remote leader based in Germany.

    • 50 min
    How To Creatively Escape Your B2B Marketing Budget Limitations with Kate Owen, Chief Marketing Officer at UPP

    How To Creatively Escape Your B2B Marketing Budget Limitations with Kate Owen, Chief Marketing Officer at UPP

    In today's episode of B2B marketing. Solved. Kate Owen talks to Richard and Benedict about how marketers can get the best from their marketing budgets.

    Marketers constantly come up with good ideas that they want to apply to their organizations. However, most of them remain on the shelf because budgets limit a marketer's ability to implement their plans. These moments are when B2B marketers need to think outside the box and creatively escape B2B marketing budget limitations.

    • 44 min
    Sculpting The Perfect Marketing Tech Stack with Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow

    Sculpting The Perfect Marketing Tech Stack with Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow

    In today's episode of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully.

    Marketers have many fantastic tools and technologies they can apply in their daily activities. There are many resources to help you build and execute marketing campaigns, but it’s just as important to collect and analyse insights from these campaigns and their impact on your customers.

    The problem is that tech stacks are not being utilised to their full potential by the marketing community today. Which is odd, considering their vast possibilities. To understand the reasons behind this, we’re welcoming Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow, to the podcast.

    • 47 min
    How B2B Marketers Can Establish Commercial Credibility Within Their Organisation with Áine Bryn, Partner & UK Chief Marketing Officer at Mercer

    How B2B Marketers Can Establish Commercial Credibility Within Their Organisation with Áine Bryn, Partner & UK Chief Marketing Officer at Mercer

    In today's episode of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into that high value business generation engine.

    • 44 min
    Dominating ABM with Chris Willman, Director EMEA Marketing Programs at CrowdStrike

    Dominating ABM with Chris Willman, Director EMEA Marketing Programs at CrowdStrike

    In today's episode of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing, how to define and implement ABM, and how B2B companies can use it to successfully grow their business.

    • 36 min

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