29 episodes

There’s a dirty little secret in B2B marketing… are you ready to hear it?

You can’t win relying on “best practices” alone.

In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.

If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

B2B Marketing: Tomorrow's Best Practices... Today Leadtail

    • Business
    • 5.0 • 1 Rating

There’s a dirty little secret in B2B marketing… are you ready to hear it?

You can’t win relying on “best practices” alone.

In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.

If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

    We have a New Podcast! | Agents of Change Preview | Braeden Matson-Jones

    We have a New Podcast! | Agents of Change Preview | Braeden Matson-Jones

    We're so excited to share an episode of our new podcast, Agents of Change. In this show, we interview agency marketers affecting change in their organizations by using best practices. Check out the podcast's full feed on Spotify here, or find the full episodes on our YouTube channel, youtube.com/@leadtail

    • 30 min
    The Calculus of Community: Measuring the Impact of Your Community | Andrew Miller, Orbit

    The Calculus of Community: Measuring the Impact of Your Community | Andrew Miller, Orbit

    Building communities is no easy feat. But measuring and testing in a community is even more of an undertaking. Andrew Miller, VP of Marketing at Orbit joins host Bryan Kramer to discuss how to measure community involvement, the overlap between traditional growth marketing and community building, and how organizations can start and scale their community growth efforts.

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    Learn more about the National Down Syndrome Society: https://ndss.org/

    Check out Andrew's new start-up, Eudaimonia Health: https://www.eudaimoniahealth.co/

    Learn more about Orbit: https://orbit.love/

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    CONNECT with us at: 

    Website: https://leadtail.com/

    Leadtail TV: https://www.leadtailtv.com/

    LinkedIn: https://www.linkedin.com/company/leadtail/

    Twitter: https://twitter.com/leadtail

    Facebook: https://www.facebook.com/Leadtail/

    Instagram: https://www.instagram.com/leadtail/

    • 31 min
    Everyone is an Influencer | Evan Kirstel, Top B2B Technology Influencer

    Everyone is an Influencer | Evan Kirstel, Top B2B Technology Influencer

    The content marketing in B2B is changing. But what will that look like?  

    Evan Kirstel, Top B2B Technology Influencer, joined your host Bryan Kramer to discuss the future of content marketing in B2B, how recycling content is a major opportunity for content creators, and why community will be the key to your marketing strategy moving forward.  

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    More about Leadtail: https://www.leadtail.com 

    Follow us on social! Twitter: https://twitter.com/Leadtail

    Linkedin: https://www.linkedin.com/company/leadtail

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    • 27 min
    How Startups Make Better Marketers | Kelly Seelig, Head of Marketing at Landing AI

    How Startups Make Better Marketers | Kelly Seelig, Head of Marketing at Landing AI

    Kelly Seelig, career marketer and current Head of Marketing and Communications at Landing AI, joins us to talk about why startups give great experiences for marketers, why building strong teams and partnerships are huge, and why centering around the customer is foundational to good business.

    • 24 min
    Employee Branding for Growth | Joyce Yeung, Head of Marketing at Seurat

    Employee Branding for Growth | Joyce Yeung, Head of Marketing at Seurat

    So you have a great idea, but now you need the talent to get it off the ground - Joyce Yeung, Head of Marketing at Seurat, joined us to talk about she is leveraging what she calls "employee branding" to get a leg up on their competitors when it comes to talent acquisition.

    • 29 min
    Where Does Marketing Fit in Product-Led Growth? | Mark Lerner, Head of Marketing, RevOps

    Where Does Marketing Fit in Product-Led Growth? | Mark Lerner, Head of Marketing, RevOps

    Mark Lerner has embraced his place as a marketer in Product-Led growth.



    Join us as we discuss how to create a content strategy without content, why product-led growth is so different from inbound marketing, and how Mark has leveraged his company's existing content into an e-book with Hubspot

    • 27 min

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