39 episodes

There’s a dirty little secret in B2B marketing… are you ready to hear it?

You can’t win relying on “best practices” alone.

In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.

If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

B2B Marketing: Tomorrow's Best Practices... Today Leadtail

    • Business
    • 5.0 • 1 Rating

There’s a dirty little secret in B2B marketing… are you ready to hear it?

You can’t win relying on “best practices” alone.

In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.

If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

    Transform Your Buyer's Journey | Omer Gotlieb, Salespeak.ai

    Transform Your Buyer's Journey | Omer Gotlieb, Salespeak.ai

    Join Omer Gotlieb, CEO and Co-Founder of Salespeak.ai, as he shares how to transform your buyer's journey and create a valuable experience for both buyers and clients in the B2B industry. Learn how to enhance your business and stand out from the competition by crafting a personalized and effective journey for your target audience. Watch now to take your sales game to the next level!

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    CONNECT with us at:
    Website: https://leadtail.com/
    Leadtail TV: https://www.leadtailtv.com/
    LinkedIn: https://www.linkedin.com/company/leadtail/
    Twitter: https://twitter.com/leadtail
    Facebook: https://www.facebook.com/Leadtail/
    Instagram: https://www.instagram.com/leadtail/

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    • 33 min
    The Human Touch: Integrating AI for Enhanced B2B Marketing Connections

    The Human Touch: Integrating AI for Enhanced B2B Marketing Connections

    Join Bryan Kramer in this discussion with Kimberly Storin, Chief Marketing Officer at Zayo Group, and Marla Schilling, Senior Manager of Brand and Content Strategy at Zayo Group, as they explore the intersection of B2B, AI, and marketing. Gain valuable insights into adopting AI tools, fostering trust within your team, and keeping human connections central to your marketing strategy in the age of AI everywhere.

    • 35 min
    B2B Marketing Strategies for 2024 and Beyond | Donovan Neale-May, CMO Council

    B2B Marketing Strategies for 2024 and Beyond | Donovan Neale-May, CMO Council

    Join us in this enlightening conversation with Donovan, a visionary leader from the CMO Council, as he shares his profound insights on the evolution and future of B2B marketing.


    In this interview, we talk to Donovan about how B2B marketing has changed and how to be successful as a B2B marketer in 2024. Donovan and Bryan cover topics like:


    The importance of experiential knowledge and insights

    The challenges and strategies for fostering effective collaboration between marketing and sales teams

    The roles of generative AI in marketing operations and strategies in 2024 and beyond

    Show Notes:
    00:00 Intro
    00:50 What is the CMO Council?
    06:23 Has the CMO role fundamentally shifted in the digital age?
    10:38 What are the main challenges between marketing and sales?
    20:31 Only 22% of CMOs believe their CFO is very willing to collaborate
    25:35 Can Generative AI help with the frictions between sales, marketing and finance?
    30:00 Conclusion

    • 30 min
    Making AI your Copilot in B2B Marketing | Clare Dorrian

    Making AI your Copilot in B2B Marketing | Clare Dorrian

    AI has changed B2B marketing throughout 2023, and Clare Dorrian wants marketers to use it to empower their teams.

    Clare Dorrian, CMO at SugarCRM, joins host Bryan Kramer to discuss the new wave of Generative AI; how it can be used in combination with your marketing and sales teams to stand out, how it can eliminate busy work from our day-to-day, common pitfalls, and why the importance of human connection and originality of hand-crafted messages and narratives are not going away anytime soon.

    ---
    Timestamps:
    00:00 Coming up in this interivew...
    00:49 Intro
    01:56 How has AI impacted how marketers approach their work?
    08:32 Where is the line for the use of generative AI?
    12:45 How does a CRM marketing leader see GenAI helping in personalization?
    18:46 When does AI and Automation get creepy?
    22:10 What does AI mean for marketer's skillsets?
    26:18 What are the implications for AI in content creation?
    28:50 How does Clare stay connected with her friends and family as a British Ex-Pat?

    • 31 min
    The AI Revolution in B2B Marketing: Strategies for Success | Isabelle Guis

    The AI Revolution in B2B Marketing: Strategies for Success | Isabelle Guis

    Isabelle Guis, a marketing expert, CEO, CMO, and lecturer, shares her experiences and insights into the world of B2B marketing and AI. Join our host Bryan Kramer, author of There is No B2B or B2C: It's Human to Human, as they dive into the conversations and questions that marketers are exploring in the age of AI, from data privacy to generative AI and its applications.

    ____

    CONNECT with us at:
    Website: https://leadtail.com/
    Leadtail TV: https://www.leadtailtv.com/
    LinkedIn: https://www.linkedin.com/company/lead...
    Twitter: https://twitter.com/leadtail
    Facebook: https://www.facebook.com/Leadtail/
    Instagram: https://www.instagram.com/leadtail/

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    00:00 Introductions

    • 29 min
    The Power of Human-Centric B2B Marketing Strategies | Mariana Cogan

    The Power of Human-Centric B2B Marketing Strategies | Mariana Cogan

    Discover the transformative power of human-centric marketing strategies in the B2B world as we chat with Mariana Cogan. Drawing on her diverse experiences, including a multicultural background from Mexico to Japan, Mariana emphasizes the need to treat B2B customers as human beings. Explore the ways to personalize marketing initiatives and leverage technology to enhance human connections and learn how Mariana is bridging the gap between technical products and personal connections in B2B marketing.

    ____

    CONNECT with us at:
    Website: https://leadtail.com/
    Leadtail TV: https://www.leadtailtv.com/
    LinkedIn: https://www.linkedin.com/company/lead...
    Twitter: https://twitter.com/leadtail
    Facebook: https://www.facebook.com/Leadtail/
    Instagram: https://www.instagram.com/leadtail/

    ____

    00:00 Introductions

    • 22 min

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