There’s a dirty little secret in B2B marketing… are you ready to hear it?
You can’t win relying on “best practices” alone.
In this limited series, we talk with marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers.
If you’re looking for ways to zig when everyone else is zagging, this is the series for you.
Christina Ellwood: Marketing is the Hub of the Organization
In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything.
Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.
Steve Mann Brings Emotions Back to B2B
Steve Mann wants you to realize how much emotions play into any buying decision, B2B or otherwise. Steve explains how he uses emotions in his go to market plan, what he suggests to do in this time of disrupted markets, and how he uses his learnings from marketing and business in the home to help raise his triplets, and how he uses those learnings in the world of business.
Tamara McCleary: Where is Your ROI on Social
Tamara McCleary shares how she thinks about social ROI and gives her tips on the best place to get ROI on social efforts.
Bryan and Tamara also ponder common misconceptions on social media, the future of social, and the future of AI and work in an ever-changing world.
Carla Johnson: It's Time to Rethink Marketing
In this episode, Carla Johnson asks that marketers start to rethink how they approach marketing within organizations so that they can get a larger platform to stand on.
Bryan and Carla also discuss the future of work, how living in a different place can change your marketing and business perspective, and also how marketing can begin to break out of silos that they can so often feel stuck in at big organizations.
Kyle Akerman: A Beer and Tacos Approach to Analytics
Kyle Akerman believes that you should take a Beer and Tacos approach to analytics - enjoy your qualitative and quantitative analyses together.
Kyle and Bryan also discuss how his digital psychologist certification helps him daily to help clients understand their customers with context of human rationality and irrationality, how improv comedy and radio DJ'ing has helped Kyle in business, and what dashboards of the future might look like as technology continues to grow.
Ashley Faus: Out With The Calendar, In With the Playground
Ashley Faus wants your content to work less like a linear funnel and more like a playground. Customers should be able to experience your company's content in any order that they see fit, and use it in the ways they find most engaging.
Ashley and Bryan also crack into how you can catch someones attention and engage with them, even if you don't have quite the same interests, as well as how your interests outside of work can be applied to your marketing day to day to increase your ability.