92 episodes

B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you.

Each episode features topics like: channel strategies, B2B marketing tactics, account-based selling, C-Suite engagement, lead generation, demand generation, pipeline generation, revenue growth, venture capital, market entry, local markets, capital investment, qualified sales opportunities, and more.

B2B Revenue Acceleration Operatix

    • Business
    • 5.0 • 8 Ratings

B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you.

Each episode features topics like: channel strategies, B2B marketing tactics, account-based selling, C-Suite engagement, lead generation, demand generation, pipeline generation, revenue growth, venture capital, market entry, local markets, capital investment, qualified sales opportunities, and more.

    91: How to Get Outbound Sales Cadences Right w/ Michael Hanson

    91: How to Get Outbound Sales Cadences Right w/ Michael Hanson

    Pre-pandemic, the average connect rate for a cold call is about 4%.
    That has actually increased by about 1% — which doesn’t sound like much, but which has huge implications for your outbound sales cadences and how to get them right.
    In this episode, I interview Michael Hanson, Founder and Sales Consultant at Growth Genie, about mastering outbound sales cadences.
    We talked about how to be targeted & personalized, but at scale, shifts in outbound marketing, and why you need 30 touches.
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 21 min
    90: Building Relationships in a Virtual World w/ Deirdre McGinn

    90: Building Relationships in a Virtual World w/ Deirdre McGinn

    During the lockdown, it has been a challenge for most of us to build relationships with employees, clients, suppliers, and teams in our new virtual world.
    That’s because most of us have yet to grasp that virtual presence is important — and trainable.
    Recently on B2B Revenue Acceleration, we interviewed Dieirdre McGinn, Executive Coach and Founder at StepUpStepIn, about building relationships in a virtual world.
    We talked about the 2 foundations of virtual presence, Deirdre’s virtual presence framework (See, Hear, & Feel), and how to deepen virtual relationships with trust.
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 19 min
    89: How to Win at International Expansion & Outbound Sales w/ Alfie Marsh

    89: How to Win at International Expansion & Outbound Sales w/ Alfie Marsh

    When it comes to international expansion,outbound sales is the quickest way to generate pipeline and revenue.
    In this episode of B2B Revenue Acceleration, our host Aurelien Mottier interviews Alfie Marsh, Head of US Sales at Spendesk, about  the importance of outbound sales when a company is expanding internationally.
    We talked about the SDR role in building pipeline as well as their importance in assessing product-market fit when a company is expanding into new territories.  
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 24 min
    88: Is Outsourcing Sales Development On the Rise Again? w/ Dan Seabrook

    88: Is Outsourcing Sales Development On the Rise Again? w/ Dan Seabrook

    Companies are choosing to outsource services much more than they were 6 months ago. 
    Particularly for sales development services, but in many other functions, too.
    Recently on B2B Revenue Acceleration, we featured Dan Seabrook, VP of Sales at Operatix, on why outsourcing sales development is on the rise again.
    We talked about 3 reasons people are seeking outsourcing more than 6 months ago, changing client expectations, outsourcing: Cost vs. Flexibility, and the build and  transfer model of outsourcing
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 22 min
    87: How COVID-19 Has Impacted the ISV Ecosystem w/ Michelle Auchinachie, Steve Jemmott, and Michael Ford

    87: How COVID-19 Has Impacted the ISV Ecosystem w/ Michelle Auchinachie, Steve Jemmott, and Michael Ford

    There is no doubt that businesses all around the world have been impacted by COVID-19. But how has it impacted the ISV community? And how have vendors reacted to support their partners to thrive? 
    To find out the answers to these questions, we invited Michelle Auchinachie, Head of ISVs - UK at Sage, as well as two of Sage’s ISVs: Steve Jemmott, Sales Manager at Sicon, and Michael Ford, Founder & CEO at Castaway Forecasting.
    You’ll hear from Michelle about the vendor side of supporting their strategic partners. Steve provides an ISV perspective on how he felt supported to continue growing and operating successfully, while Michael talks to us about how other vendors have handled the situation. 
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 33 min
    86. How Sales Prospecting is Different in Europe vs. US w/ Stephen Chase and Joe Grieves

    86. How Sales Prospecting is Different in Europe vs. US w/ Stephen Chase and Joe Grieves

    People in distinct regions tend to respond differently to prospecting efforts.
    Digging deeper into the differences between sales prospecting in Europe and the U.S. are Operatix’s Sales Operations Lead, Stephen Chase (Texas), and Head of Training & Development, Joe Grieves (UK).
    We chat about the intricacies of prospecting in Europe and the U.S., 3 unique prospecting methods to try out, and changes in sales prospecting due to the pandemic.
    Connect w/ Stephen on LinkedIn or email thesalesweasel@gmail.com. Connect w/ Joe on LinkedIn.
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

    • 23 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

J. Barshop ,

Insightful, entertaining and actionable

Aurelien and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your B2B business without breaking the bank.

Highly recommend listening and subscribing to B2B Revenue Acceleration if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall goals as a result)!

Katie Joy B. ,

Business Building Bliss

Aurelien and his talented guests cover anything and everything that will help in building your business, but it’s so much more than that! You’ll get tons of actionable advice and tangible tips, but you’ll also get heaps of inspiration from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Aurelien - keep up the great work!

jrougeux ,

Great listen for B2B marketers

Aurelien and his team at Operatix have put together some great advice for B2B marketers.

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