B2B Revenue Acceleration Operatix

Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few.
 
However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money.
 
Careful planning and understanding of how to empower your team are essential to reap the many rewards that come with having an SDR team. 
 
This is exactly why the SDR Handbook was created by the team at Operatix. They have broken down each step required to build a successful SDR team from scratch, including everything from recruitment to metrics.
 
In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) sits down with Catarina Hoch (VP of Global Marketing, Operatix) to discuss the contents of the book.
 
They outline why it was created, what it contains and who would find it helpful. Delve into the conversation now, and don’t forget to download the free eBook here.

It’s said that preparation is key to success, and this is particularly true when you’re transitioning into a brand-new role.
 
Preparation comes in many different forms, but the 30/60/90-Day Plan method is becoming increasingly popular among marketing leaders.
 
This strategy assists in setting measurable goals, allowing you to lay the foundations for scalable, long-term growth – something that is essential when starting a new role.
 
In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) discusses this method with Pete Lorenco (VP of Marketing, HYCU).
 
During this conversation, they outline what exactly a 30/60/90-Day Plan is, the benefits of utilising this method and how to go about measuring successes.
 
Pete offers his best practices in creating a 30/60/90-Day Plan, outlining each step to ensure you get the most from this strategy.
 
Delve into the conversation now by listening to this podcast on Spotify, YouTube, Apple Podcasts or our website.

When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok.
Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness.
After all, people don’t just trust companies anymore – they trust people. This is exactly why the likes of referrals, word-of-mouth promotion and influencer marketing work so well.
In this episode of B2B Revenue Acceleration, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Justin Levy (Director of Social & Influencer Marketing, Demandbase).
They discuss all things B2B influencer marketing related, including the benefits, best practices and how to create a campaign that elevates your brand.
Justin Levy shares his advice in finding a natural fit for your niche, how to approach influencers for collaboration and what a B2B influencer campaign actually looks like.
If you want to try B2B influencer marketing or are curious to know more, listen in to the conversation now.

Business leaders across the board have realized the benefits of putting customers first in their strategies, with customer experience (CX) becoming a focal point for many organizations.
 
Great customer experience is critical to your business' success. After all, a happy customer is one that will not only stay loyal but promote your business to their contacts through word-of-mouth and referrals. 
 
If you want to boost predictable revenue and customer retention while increasing both brand advocacy and sales then customer experience should be a core part of your strategy. 
 
But where do you start? Whether you want to start building a strategy from scratch or strengthen your current plan, the latest episode of the B2B Revenue Acceleration podcast is for you.
 
Our host Aurelien Mottier (CEO and Co-Founder, Operatix) sat down with Sally Nowroozi (Principal CX Evangelist, Salesforce) to explore the world of CX.
 
Sally gives her advice on strategising and measuring results when creating a successful CX strategy, as well as best practices and mistakes to avoid.
 
Delve into the conversation now, and start building your prosperous CX strategy today.

People in sales are ten times more likely to struggle with their mental health, leading to burnout and chronic stress.
 
For managers, this means not just recognizing mental decline when it happens to their employees, but also handling it in a constructive manner.
 
It's easy to overlook or misread the signs of burnout and chronic stress, yet these conditions can have detrimental effects on those suffering.
 
In the latest episode of the B2B Revenue Acceleration, our host Aurelien Mottier (CEO and Co-Founder, Operatix) sat down with Chris Hatfield (Founder and Coach at Sales Psyche) to talk about mental health in sales.
 
They discuss the differences between chronic stress and burnout, how best to approach conversations surrounding mental health and the importance of asking the right questions.
 
Listen to the conversation between Aurelien and Chris on today’s episode of B2B Revenue Acceleration, linked in the comments below.
 
To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

There is no doubt that expansion is one of the primary goals of all business owners. However,  there are many obstacles that need to be overcome before plans come to fruition. 
 
The looming recession threatens to disrupt business expansion plans further, causing doubt as to if funding will materialize and if the market is stable enough for further growth.
 
Preparation is key to ensuring your business not only survives a recession, but thrives throughout it. Business leaders must adjust both their strategies and expectations, ensuring to consider all elements of their expansion meticulously.
 
This week on B2B Revenue Acceleration, our host Aurelien Mottier (Co-Founder and CEO, Operatix) sits down with Mike Jones (CEO and Founder, Emerald Technology). 
 
They discuss how the recession can affect business expansion plans, as well as how industry leaders can foolproof their strategies to ensure they can continue growing their businesses.
 
To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.