114 episodes

B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you.

Each episode features topics like: channel strategies, B2B marketing tactics, account-based selling, C-Suite engagement, lead generation, demand generation, pipeline generation, revenue growth, venture capital, market entry, local markets, capital investment, qualified sales opportunities, and more.

B2B Revenue Acceleration Operatix

    • Business
    • 5.0 • 17 Ratings

B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you.

Each episode features topics like: channel strategies, B2B marketing tactics, account-based selling, C-Suite engagement, lead generation, demand generation, pipeline generation, revenue growth, venture capital, market entry, local markets, capital investment, qualified sales opportunities, and more.

    113: How to Tell Your B2B's Brand Story In 2022 w/ Ken Rutsky

    113: How to Tell Your B2B's Brand Story In 2022 w/ Ken Rutsky

    For this episode of the B2B Revenue Acceleration Podcast, we will be airing again one of our most listened to episodes: “How to Tell Your B2B’s Brand Story”.
    This episode was first published in 2018 when we started our show and it’s as relevant as ever at this time of the year when Sales & Marketing leaders prepare their Go-to-Market plans for 2022.

    Breaking through the noise in a loud and crowded market is tough.
    How do you make sure your messaging is being heard in a sea of competition?
    Ken Rutsky, the author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements has created an 8-layer cake for B2B messaging that helps brands tell their story and stand out.
    He spent many years in product marketing in Silicon Valley, and he specialized in security, infrastructure, and business applications in the sales & marketing automation space. Now he helps companies define their message clearly. Ken shows businesses how they can build their brand through storytelling to accelerate revenue.

    • 22 min
    112: Building a Community: Know Your Purpose w/ Sam Jacobs

    112: Building a Community: Know Your Purpose w/ Sam Jacobs

    Don’t build a community because you just want to be in charge of something or have a captive audience to sell to.

    Build a community because you genuinely want to help others without asking anything in return. Over the years, this will bring so much good into your personal and professional life.

    In this episode, we interview Sam Jacobs , Founder and CEO at Pavilion , about how he grew a small group of New Yorkers into a community of over 6,000 global leaders.

    We discussed the evolution from Dinner Club to Revenue Collective to Pavilion, having long-term goals in a short-term environment, some of Pavilion’s successful initiatives, the launch of Pavilion University, and supporting each other as a way of doing business.

    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.

    • 35 min
    111: Why People Hate Cold Calls w/ Jason Bay

    111: Why People Hate Cold Calls w/ Jason Bay

    SDRs talk about how hard it is to be rejected when cold calling — and it is.

    But it’s also hard for the person on the other end of the phone to reject. Reps need to make the conversation about the person that they’re cold calling both to overcome call reluctance and to change cold calling’s bad reputation.

    In this episode, we interview Jason Bay , Chief Prospecting Officer at Blissful Prospecting , about why people hate cold calls so much and what SDRs can do about it.

    We discussed why starting a conversation is the whole point of cold calling, the success of permission-based openers, avoiding prospecting narcissism with customer-centricity, and what sales leaders (and SDRs) can do to combat call reluctance.

    Check out this related episode: Episode 110 w/ Sam Nelson, “Ramping Up SDRs: The First 90 Days”

    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.

    • 39 min
    110: Ramping Up SDRs: The First 90 Days w/ Sam Nelson

    110: Ramping Up SDRs: The First 90 Days w/ Sam Nelson

    It’s harder than ever to find talented Sales Development Reps (SDRs) - even hiring the finest talent doesn’t mean they will be successful if they don’t go through a well-structured onboarding and ramping process.
    Their first 90 days will show you who will break and who will win.In this episode, we interview Sam Nelson, SDR Leader at Outreach, about his unique and effective onboarding process for SDRs.
    Join us as we discuss the advantages of grouping all your new SDRs together (known as the Agoge Tribe at Outreach), indicators of successful SDRs, what effects COVID has had on remote onboarding, and what to watch at one week, one month, and the first 90 days.
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.

    • 29 min
    109: Radical Candor: A Leadership Style Every Manager Should Know w/ Wendy Harris

    109: Radical Candor: A Leadership Style Every Manager Should Know w/ Wendy Harris

    Something people often get wrong in leadership is prioritizing their need to be liked over what’s best for their employee. In reality, caring for the employee means showing kindness by telling the truth, even when it’s challenging to share or hear.
    In this episode, I interview Wendy Harris, Head of EMEA at Gong, about how applying the principles of radical candor has changed her leadership style.
    In this episode we discuss:
    -Her new role as Head of EMEA at Gong
    -An overview of Radical Candor (the book and the practice)
    -Dos and don’ts for newer leaders
    -Building a culture of giving and receiving feedback
    Check out these resources we mentioned during the podcast:
    -Radical Candor by Kim Scott
    Wendy Harris can be found on LinkedIn here: https://www.linkedin.com/in/wendyharrisirl/
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for B2B Revenue Acceleration in your favorite podcast player.

    • 35 min
    108: How to Deliver the Experience Your Buyer Wants w/ Josh O’Brien

    108: How to Deliver the Experience Your Buyer Wants w/ Josh O’Brien

    Buyer experience and customer experience aren’t the same. There’s a lot of overlap, but buyer experience comes down to the answer to this question: How does the buyer want to buy?
    In this episode, I interview Josh O’Brien, Cofounder at RevShoppe, about best practices for creating a consistent buyer experience across the funnel.
    Josh and I discuss how buyer experience relates to channel, brand, and persona, how to create a sensitive and personalized buyer experience, the importance of the psychological profile, and technologies that contribute to best buyer experience practice.
    To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for B2B Revenue Acceleration in your favorite podcast player.

    • 23 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

JRichardson - IV ,

Love it!

Great content for tech leaders that don’t want to fall behind the times! Must listen!

LK_Jensen ,

Great B2B Show!

You will love the insights and perspectives this show brings into your life! I thoroughly enjoy tuning in to this show. A podcast for anyone in the B2B space looking to accelerate their revenue and growth!

tommye w-c ,

Subscribe!!!!!

I regret not finding out about this podcast sooner. It could've saved me so much time before! Great tips, great content. Always a delight.

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