23 episodes

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms like LinkedIn, Twitter, Reddit and so on. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Executive Digital Activation, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, CEO of Tribal Impact as she unfolds the successes and expertise of other B2B Social Media experts.

B2B Social Growth: Your Weekly B2B Social Media Podcast Tribal Impact

    • Business

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms like LinkedIn, Twitter, Reddit and so on. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Executive Digital Activation, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, CEO of Tribal Impact as she unfolds the successes and expertise of other B2B Social Media experts.

    Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips

    Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips

    More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others. 

    In the health technology space, Philips has already begun its journey to become a social selling leader. 

    Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing: 
    Antti's role as Digital Selling and Engagement Manager at Philips How the journey is progressing so far What changed in the health technology space to make this a priority Antti's previous experience in sales and this impact on the program Challenges in implementing a social selling program What's next?

    • 45 min
    How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt

    How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt

    78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. 

    Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing: 
    How long Colt has been practicing social selling What the journey looked like to get to this point Keeping ahead of the trends and latest chages in socialWhat would Jake do differently next time? Jake's volunteering for Pride in London as the Head of Social Media - and how social media can be used to support communities

    • 38 min
    The Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedIn

    The Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedIn

    Content shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.

    It's not surprising that people want to deal with people, not logos.

    Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees. 

    ⭐ What is personal branding?
    ⭐ Why should business leaders help employees build their brand online?
    ⭐ The role of personal branding in the sales process
    ⭐ How to help your employees build their personal brand and who you should focus on first?
    ⭐ Should you provide your employees with content to share?
    ⭐ How do you measure success? 

    • 57 min
    How Manufacturers Can Elevate Their Brand With Employee Advocacy With Amy Strudwick

    How Manufacturers Can Elevate Their Brand With Employee Advocacy With Amy Strudwick

    Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. 

    But how can a B2B business, especially maufacturers, authentically elevate their brand? 

    Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation. 

    In this session, they'll cover the following points: 

    ✅ Why DS Smith decided to launch an Employee Advocacy Program 
    ✅ Which employee groups were included in this initiative 
    ✅ Adoption challenges experienced 
    ✅ Innovative ways in identifying content and topics 
    ✅ Ways in which success has been measured 
    ✅ Potential improvements to drive effectiveness of program 
    ✅ Top tips for launching a program 

    • 57 min
    How Digital Culture Helps Talent Acquisition With Kay Coombs From Peas in a Pod

    How Digital Culture Helps Talent Acquisition With Kay Coombs From Peas in a Pod

    73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search. 

    Organisations need to start living their culture on social media if they want to drive an inbound recruitment strategy. 

    Join Tribal Impact's Sarah Winter and Kay Coombs from Peas in a Pod Consulting to learn how digital culture helps talent acquisition and the importance of employees and hiring managers being part of that story on social media. We'll cover: 

    ✅ How can companies use their culture to gain an advantage in recruitment strategy?  
    ✅ Can you use employees to create an authentic inbound approach to recruitment? 
    ✅ Can you positively reject a candidate and keep their interest? 
    ✅ How can investing in an employees brand help retention? 
    ✅ Do recruitment videos from the hiring manager work? And what else can employees do beyond simply “sharing the job post”?

    • 44 min
    How To Use A Social First Approach to Launch Your New Proposition With Lucy Thorpe From Sapphire

    How To Use A Social First Approach to Launch Your New Proposition With Lucy Thorpe From Sapphire

    Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition. 

    However, introducing social media across the organisation and encouraging employees to become active can be a challenge. 

    Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Communications at Sapphire to learn how they pioneered a social first, newsroom style approach to relaunching Sapphire's new proposition. 

    Key themes we'll cover: 
    ⭐Embracing social in the B2B workplace 
    ⭐Role of social in communicating a brand relaunch & value proposition 
    ⭐Importance of activating leaders & employees on social 
    ⭐Sapphire's innovative approach to content strategy - with video and a newsroom style 
    ⭐Value of social in internal and external communications 
    ⭐How coaching for employees gives the confidence and skills needed to become active 

    • 50 min

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