B2Beast: Killer Ideas for Big Business Travis Lachner

Social Media Guru | Strategic Innovator| Network Transformer | and Beast
Laura Bernhard, Founder of Marketing Bound, discusses strategies for creating stickiness in branding, marketing, and product development. Laura emphasizes the importance of getting results and understanding the target audience to make a product or service appealing. They also discuss the customer journey and the three essential steps: awareness, nurture, and call to action. Laura advises aligning content with these stages to maximize engagement and conversion. She stresses the significance of time management and proper scheduling using calendars. Overall, their conversation provides valuable insights into building a strong brand presence and effectively engaging with the target audience.

In this episode….
➤ Understanding the target audience and delivering results are crucial for creating a compelling product or service.
➤ Aligning content with the customer journey stages (awareness, nurture, and call to action) is essential for maximizing engagement and conversion.
➤ A cohesive strategy, including awareness posts, authority posts, and conversion posts, is necessary for a strong brand presence

To-do list…
➤ Follow Laura Bernhard on LinkedIn
➤ Visit marketingbound.com

Bold Visionary | Trailblazing Catalyst | Dynamic Innovator | and Beast
Morgan Ingram, Founder and CEO of Ascension Media Productions (AMP), discusses the importance of aligning passion with one's role to reach maximum potential. They emphasize the merging of business and personal life to create a fulfilling lifestyle. Morgan shares a habit of rewarding oneself for making progress towards goals, likening it to how video games provide motivation through achievements. He suggests treating life like a video game, setting daily goals and tracking them. Morgan also shares his system of quarterly goals and daily checklists to stay focused. They highlight the need to simplify amidst the digital noise and avoid excessive tech tools. Travis shares his experience of starting a business and creating content during the pandemic, emphasizing the importance of staying resilient and adapting to challenges. Morgan's system helps make content creation and business building clearer, allowing for more focused efforts in pursuing success.

In this episode….
➤ Aligning passion with one's role
➤ Treating life like a video game
➤ Simplifying amidst digital noise

To-do list…
➤ Follow Morgan J Ingram on LinkedIn
➤ Visit ampcreative.io

Free-Spirited Innovator | Ambitious Visionary | Empowered Game Changer | and Beast
Nat Berman, CEO of Uncoached Corp, talks about productivity and prioritization. Nat shares his method of focusing on high-level tasks with significant impact, utilizing deep work and intentional focus. He emphasizes the importance of executing strategies and breaking down goals into essential actions. Travis appreciates Nat's simplified approach and unique coaching style. In the latter part, they play a game and Nat introduces his coaching program. The conversation concludes with Nat's advice to listeners: start the journey towards their goals.

In this episode….
➤ Prioritize high-level tasks: Nat Berman emphasizes the importance of focusing on a small set of high-impact tasks each day. By prioritizing these tasks and executing strategies around them, individuals can achieve significant results.
➤ Embrace deep work and intentional focus: Nat advocates for the practice of deep work, deliberately entering a state of intense concentration and productivity. By minimizing distractions and allocating dedicated time for focused work, individuals can maximize their output.
➤ Start taking action: Nat's key advice is to start the journey towards one's goals. Rather than getting overwhelmed by planning or seeking perfection, taking the first step is crucial. Starting allows for progress and momentum to build, leading to eventual success.

To-do list…
➤ Follow Nat Berman on LinkedIn
➤ Visit uncoached.com

Marketing Maven | Master of Engagement | Dynamic Speaker and Educator | and Beast
Shira Abel, CEO of Hunter & Bard, shares insights on effective messaging and channel selection for target markets. She emphasizes the importance of aligning messaging with the team's belief, as it often resonates with customers. Testing and narrowing down options are key, with input from the front-line team. Shira advises starting with a focused approach instead of trying to be everywhere at once. The success metrics for ABM are sales qualified accounts, opportunities, and closed deals. Shira highlights the value of using tools like Follows for email campaigns and insights, as well as Monday for team organization. She encourages focusing on one task at a time and managing expectations to avoid overwhelming the team. Personally, Shira enjoys tending to her garden daily, finding solace amidst the chaos.

In this episode….
➤ Align messaging with your team's beliefs
➤ Test and narrow down options
➤ Focus on success metrics

To-do list…
➤ Follow Shira Abel on LinkedIn
➤ Visit hunterandbard.com

Productivity Guru | Consistency Champion | Growth-Enabler | and Beast
Stephen Pope the founder and CEO of SPG Labs, discusses blending content, community, and technology for revenue growth, Stephen's $30k digital product success, and the importance of authenticity. They explore the concept of a content engine, emphasizing planning, organization, and leveraging technology. He stresses the need for consistency and scalability, highlighting the significance of using the right tools. They also touch on mindset, organization, and personal well-being.

In this episode….
➤ Blending content, community, and technology
➤ The power of authenticity
➤ Planning, organization, and scalability

To-do list…
➤ Follow Stephen Pope on LinkedIn
➤ Visit sgplabs.com

Passionate Transformer | Accomplished Leader | Innovative Strategist | and Beast
Leslie Venetz, Founder of Sales Team Builder LLC, discusses the power of small habits and boundaries in achieving personal and professional success. Leslie shares her approach to helping businesses improve their sales process by shifting from talking at prospects to talking with them. She emphasizes the importance of humanizing the sales process and focusing on mindset shifts rather than just skill sets. Travis acknowledges the simplicity of these concepts and highlights the value of putting in the work. The conversation concludes with Leslie sharing her contact information and encouraging listeners to embrace their unique voice and perspective.

In this episode….
➤ Small habits and boundaries can have a compounding effect on personal and professional success.
➤ Shifting from talking at prospects to talking with them humanizes the sales process and improves engagement.
➤ Mindset shifts are often more impactful than focusing solely on skill sets in sales, and embracing one's unique voice and perspective is crucial for success.

To-do list…
➤ Follow Leslie Venetz on LinkedIn
➤ Visit insidesalesteambuilder.com