7. Topping $425 billion just last year, SaaS and business software brands are booming, with an estimated 11% growth projected over the next 5 years.
Regardless of whether you’re solving payment challenges, leveraging smart contracts or improving revenue management, capturing market share with ISVs and enterprise software represents a significant opportunity for fintech – if only you can get your tech in the right hands.
This begs the question: Should your efforts exclusively target C-suite financial decision makers? The data and our experience say no.
Too often, looking only to the check-writers loses sight of someone who significantly impacts solution selection: The developer.
In this episode we teach you:
Why it’s important to market to developers (as opposed to only executives) How to connect with the developer community (known for their astute skepticism and BS detectors)Where to connect with developers (spoiler, it’s not on TikTok…yet)
Article referenced on today's show: B2D Marketing Article
Host of this episode is Director of Marketing for Crue, Katie Hardy.
Connect with Crue:
Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.
Connect with Crue at yourcrue.com