Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
BGBS 073: Lauren Gropper | Repurpose | It's More About the Mission
BGBS 073: Lauren Gropper | Repurpose | It's More About the Mission
Lauren Gropper is the founder and CEO of Repurpose, the leader in plant-based tableware. An eco-entrepreneur and green architecture pioneer, Lauren began her career in sustainable design.
Her early success led to a surprising career in Hollywood, working as a consultant to the industry with customers like Discovery Networks.
Confronted with the waste generated by craft services, Lauren had an aha moment on-set. She founded Repurpose to extend the disposable lifespan of single use products and reduce waste.
Today, Lauren leads Repurpose on its quest to change the world one low-impact cup, plate and fork at a time.
In this episode, you'll learn…
Repurpose products not only replace plastic, but also use around 70% less water and 65% less CO2 to make them. Now, about 70% of the product line is compostable as well.
Before Repurpose, Lauren worked in LA to make sustainable set designs in film and TV. She noticed that the set would be sustainable but people still needed to use disposable plastic all day, which first led her to question how to tackle this issue.
Use the code Repurpose20 when checking out at repurpose.com to get a 20% discount on any Repurpose product.
[10:28] When you study sustainability and materials, I think you're just obsessed with how things are made and how they're disposed of. And so to me, it was like this design challenge, like, we still need to use these disposable products, so how do we make them more sustainable?
[11:00] Why are we using petroleum, oil from the ground, which is a finite resource and dirty and full of chemicals to make a product that we use for five minutes and then throw away, but then it lasts forever in the environment? That just makes zero sense. There has to be a better way.
[36:15] It is about the product, but it's so much more about the mission. And you know, that's what gets me excited is just kind of like, well, how much how much waste are we diverting? What are we doing to get rid of plastic and actually educate people and get people to change their ways?
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Lauren Gropper 0:02
We absolutely are trying to do the right thing. We come from a sustainability background like we are working our butts off to make the best product available. And to give people an opportunity to use a disposable product that replaces plastic and No, it can't always be composted everywhere, but it's still significantly more sustainable than a plastic alternative. And I think people are so quick to point a finger to be like, well, if I can't, if I can't compost it, then what's the point of even having it and the fact is, you're still using 70% less water to make the product 65% less co2 to make it like the carbon footprint is significantly less. So I think people will just pick it apart and tear it apart. And it's like, well, you're sitting on your couch picking this apart and we're I'm like literally working my butt off to try and get the most sustainable option into your home.
Marc Gutman 0:56
Podcasting from Boulder, Colorado. This is the Baby Got Backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory. I hope you're enjoying the summer barbecues, cocktail
BGBS 072: Chad Hutson | Leviathan | The Business of Creativity
BGBS 072: Chad Hutson | Leviathan | The Business of CreativityAs Leviathan's co-founder and CEO, Chad facilitates creative strategy and all key business developments for the specialized creative agency, including managing the company's overall operations. His efforts have led to client relationships with Nike, Disney, Amazon, T-Mobile, Kohler, Universal, McDonald’s, and Airbus among others. Chad previously co-founded the digital creative agency eatdrink in 2002, which merged with Leviathan in 2012. Over the years, that firm produced breakthrough broadcast and interactive work for an amazing roster of brands and agencies. His prior experience includes highly productive stints with experiential marketing firm MC2 as an entertainment and technology project manager, and with leading Hollywood post-production sound company Soundelux as operations manager. A native of the Southeastern United States, Chad earned his Bachelors of Recording Industry Management at MTSU. A past presenter at multiple SXSW conferences, Chad has also spoken at many other high-profile events, including InfoComm, TIDE, the American Marketing Association's High Five Conference, VCU Brandcenter's Friday Forum series, and numerous Society for Experiential Graphic Design (SEGD) events.In this episode, you'll learn...Quotes[4:49] "Leviathan is a specialized design firm. We like to transform environments into bespoke experiences using a lot of digital wizardry in the way of constant interaction to make people's jaws drop."[24:25] "I once had another agency owner telling me that, 'Hey, man, you're in the service industry. You are paid for a service, you are not paid to be an artist. So you kind of have to get over your self-righteousness of trying to be—always trying to create art. You're in your marketing. You need to just accept that."[25:10] "What do you see at a Disney or Universal theme park? It seems to be magical, and it defies reality. And those are the exact types of projects that we work on outside of, say, a corporate headquarters or a museum…So [we try] to focus on, what would make this special? What could no one else do? Or at least not do very easily that we could do from a technology perspective? And then how can we make that technology invisible, so you feel like you are experiencing something that is sprinkled in pixie dust, that is magical?"ResourcesInstagram@chad.not.work @lvthnWebsitehttps://www.lvthn.com/LinkedinChad HutsonHave a Brand Problem? We can help.Book your no-obligation, 15-minute Wildstory Brand Clarity Call now. Book Your FREE Brand Clarity Call Podcast TranscriptChad Hutson 0:00 I met another guy who was a creative director who had been a painter and sculptor in his previous life. And at the time, he was running another animation studio. So we all got together and start talking about why I have this company. It's kind of coming back to life. We all love building things for physical environments. We like doing things kind of going beyond what is what is expected within those spaces. So maybe we just take what's left of my old company, and let's turn into something new. And that's literally what Leviathan was my old Rolodex. I'll use air quotes for people who might still remember that term, but my list of contacts money in the bank and started over with with those assets. And that was the vibe. Marc Gutman 0:47 Podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory. You know those amazing set displays at concerts that have crazy visuals projected all over them are those three storey digital display walls with all sorts of content you might see in the lobby of a big fancy New York City media skyscraper. Well today, we're talking to the guy who makes those. Befor
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. Prior to this, he served principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities. Past clients and collaborators included Facebook, Mailchimp, Vox Media, NIKE, Mediabistro, Site5, SitePoint, and The City of Atlanta.
Maurice is a pioneering digital creator who is most well-known for Revision Path™, an award-winning podcast which is the first podcast to be added to the permanent collection of the Smithsonian’s National Museum of African American History and Culture (NMAAHC). Other projects of Maurice’s include the Black Weblog Awards, 28 Days of the Web, The Year of Tea, and the design anthology RECOGNIZE.
Maurice’s projects and overall design work and advocacy have been recognized by Apple, Adobe, NPR, Lifehacker, Design Observer, Entrepreneur, AIGA, the Columbia Journalism Review, Forbes, Fast Company, and many other print and digital outlets. Maurice is also an educator, and has built curricula and taught courses on web design, web development, email marketing, WordPress, and podcasting for thousands of students over the past ten years.
Maurice is the 2018 recipient of the Steven Heller Prize for Cultural Commentary from AIGA, Creative Loafing Atlanta’s 2018 Influentials in the fields of business and technology, was named as one of GDUSA’s “People to Watch” in 2018, and was included in the 2018 edition of The Root 100 (#60), their annual list of the most influential African-Americans ages 25 to 45. In previous years, Maurice was awarded as one of Atlanta’s “Power 30 Under 30″ in the field of Science and Technology by the Apex Society. He was also selected as one of HP’s “50 Tech Tastemakers” in conjunction with Black Web 2.0, and was profiled by Atlanta Tribune as one of 2014's Young Professionals. He is also a member of the International Academy of Digital Arts and Sciences.
Maurice holds a Bachelor’s degree in Mathematics from Morehouse College and a Master's degree in telecommunications management from Keller Graduate School of Management.
In this episode, you'll learn...
As a creative on the web, it's beneficial to stay fluid and agile enough to go where the market goes. It's detrimental to focus on only one specialty because the industry changes so quickly that it may become obsolete.
When done correctly, brands can put forth an image that is discordant with people's initial perception of them, through storytelling in marketing. This can draw in an entirely new audience based on the brand's "personality."
Podcasting is not as easy as it looks. Everything is deliberate, and a lot of care goes into each episode.
[8:10] It almost is a detriment to be kind of a specialist, because your specialty may end up getting absorbed or may become obsolescent or something like that. So you kind of have to stay fluid and kind of see where different trends are going and see how you can fit in there.
[12:45] Brands may try to put forth an image of who they are or who they want to be. And that may not even mesh with how people are thinking about them…but it makes people remember them in a way that perhaps people may not think of, and so they may gain a whole new level of audience just based off of that kind of storytelling and interaction that draws them in to who they are as a brand and what they sort of represent in terms of company values.
[1:00:43] I think people will look at the 400 episodes of revision path and just see a monolithic set of people. But I mean, there's so much diversity within the people that I have interviewed, whether it's age diversity, whether it's what they do in the industry, years of
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human PaceGregg founded Adventure Scientists in 2011 with a strong passion for both scientific discovery and exploration.National Geographic named Gregg an Adventurer of the Year in 2008 when he and a friend completed a 7,800-mile trek along the spine of the Andes Mountain Range. He was included on the Christian Science Monitor’s 30 under 30 list in 2012, and the following year became a National Geographic Emerging Explorer for his work with Adventure Scientists. In 2013, he was named a Backpacker Magazine “hero”, in 2015, a Draper Richards Kaplan Entrepreneur and one of Men’s Journal’s “50 Most Adventurous Men.” In 2017, he was named an Ashoka Fellow and in 2018 one of the Grist 50 “Fixers.” Gregg was named a Young Global Leader by the World Economic Forum in 2020 and is a member of their Global Futures Council on Sustainable Tourism.Gregg holds a biology degree from Montana State University and a sociology degree from CU-Boulder. He thru-hiked the Appalachian Trail in 2004.In this episode, you’ll learn…The creativity, optimism, and persistence required of expeditions translate very well into entrepreneurship and keeping a business profitable over time.Adventure is pursuing passion and pushing your personal boundaries in the outdoors.Quotes[31:05] Adventure is pursuing passion in the outdoors. It’s certainly outdoor sport based, but that can be hiking for some people and just adventuring into a place you haven’t been before to look at birds, or it can be climbing peaks and skiing down. It’s pursuing your own boundaries in the outdoors.[41:08] The cool thing about expeditions for me is not like this, “Ooh, adrenaline-seeking.” That’s not my type of Expedition. It’s persistence, it’s creativity, it’s problem-solving. It’s “you’re in this sh!tty situation, how you can get yourself out?” And it’s avoiding those situations to begin with. I think that is exactly what running a business is. [44:09] We’ve had a tremendous impact on a number of different fields, from antibiotic resistance to microplastics, to improving crop yields, to helping to restore and preserve species that are extirpated from ecosystems. And it’s been amazing what we’ve been able to accomplish in 10 short years, and I’m so proud of the impacts that we’ve already had. But I’m always thinking about how we do that on a bigger scale, and how we make sure that the data we’ve collected and the data we will collect are going to have as much impact on as many lives, human and otherwise as possible.ResourcesWebsite: www.adventurescientists.orgLinkedIn: Gregg TreinishInstagram: @adventurescientistsFacebook: Adventure ScientistsHave a Brand Problem? We can help.Book your no-obligation, 15-minute Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy processIdentify if you need a new logo or just a refreshDetermine if your business has a branding problemSee examples of our work and get relevant case studiesSee if branding is holding your business back and can help you get to the next levelBook Your FREE Brand Clarity Call Podcast TranscriptGregg Treinish 0:02So we got a call. Three weeks after we gave that presentation in a parking lot. It’s in Salt Lake City at a hotel that since burned down the city Creek in and they were like, can you be in Washington and a month or whatever it was there like Why? And he said if you’ve been selected as adventure of the Year by natgeo, and we went there and Andy skorpa had gotten it the year before. So he was on stage presenting and talking about it, you know, his year of adventure the year and then looked at us and just said, this will change your life. And I had no idea what he meant that but it did.Marc Gutman 0:45podcasting from Boulder, Colorado, this is the baby got backstory podcast, we dive into the story behind the story of today’s most inspiring storytellers, creators and entr
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?Don Wenner is the founder and CEO of DLP Real Estate Capital, a multi-faceted company that leads and inspires the building of wealth and prosperity through the execution of innovative real estate solutions. DLP Real Estate Capital is the parent company to 7 subsidiary companies with the purpose to “Dream. Live. Prosper.” They are located in Pennsylvania and Florida and conduct business throughout the United States. DLP has been ranked in the Inc. 5000 fastest growing companies in the US for 8 consecutive years. They have earned the #3 spot for Americas’ Fastest Growing Companies 2020 in the real estate and property category by Financial Times and have been named by The Wall Street Journal as one of the top 15 real estate firms in the U.S. for the sixth straight year, including the #1 team in PA and NJ for sales. Don has built a track record of generating consistent profits in all market conditions and cycles. In less than 10 years, he has grown his business to over $100 million in annual revenue, and in less than 15 years, he has amassed over $1 billion in assets under management. His company has grown by 60% every year for the past 13 years. Since DLP’s founding in 2006, they have closed more than 16,000 real estate transactions totaling $4 billion+ and have over 500 loans in our portfolio. They currently have over 1,000 real estate investors and a portfolio of 11,000 units.Don is also an author and speaker. His first book, Building An Elite Organization: The Blueprint to Scaling a High Growth, High-Profit Business, along with its companion – The Elite Journal was published in April 2021. In 2019, he founded the DLP Positive Returns Foundation, focused on making a monumental impact on two epidemics: the creation of well-paying, stable jobs and providing safe, affordable housing. DLP has made a pledge to donate ¼% of all capital, ¼% net revenue, 100% of all book proceeds, and 100% of all American Institute of Investment Housing (AIIH) proceeds to the Foundation. They are focused on raising $1 million by the end of 2021.Don studied Finance and Marketing at Drexel University, in Philadelphia, PA. He and his wife, along with his two young sons, reside in St. Augustine, FL where he is active in faith and community. He is passionate about fitness & health, devours books on a weekly basis, and enjoys many outdoor activities and discovering new places with his family. He also spends time at his homes in Asheville, NC and Bethlehem, PA.In this episode, you’ll learn…Many Americans are struggling with depression and feelings of inadequacy from the current state of the world. As a leader, you can bring significance and happiness into your team member’s lives by helping them live fully and feel connected to an impact bigger than themselves.Every problem is a leadership problem at its core. Affordable rent has skyrocketed disproportionately from the slow rise of income in the US, on top of many future jobs being lost to automation. It’s a challenge to keep housing affordable without sacrificing a decent standard of living in this age of inflation, but DLP Real Estate Capital is committed to doing so.ResourcesWebsite: dlprealestate.comInstagram: @don_wennerLinkedIn: Don WennerFacebook: Don WennerQuotes[9:45] I do believe that grit is what separates the most successful people in the world from everybody else. And I believe that’s a fact, not a theory. But the question is, how do you instill grit? How do you instill that drive?[19:09] What I believe is every organization has four quadrants: their strategy, people, operations, and acceleration — acceleration is sales and marketing integrated — and you need to be able to grow all of that together, part of one plan in order to be able to grow consistently and profitably.[28:45] I believe it’s our job as leaders to help our team members connect their day to day work with making impact bigger
BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?
BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. Jimmy’s unique skill is helping his clients to seamlessly connect their personal stories to their product or service, creating a strong “know, like, and trust factor.”Using his 20+ years of experience as a stage and film performer, he has shared his own personal story of being a former 100-pound overweight 3x college dropout to successful entrepreneur to create a 7-figure business and now dedicates his life to helping professionals craft their own stories to attract and impact the lives of their ideal audiences. He is a sought-after keynote speaker, emcee, and event host, now honing his expertise as a virtual emcee as well.He has dedicated his life to helping people live a life WellCrafted. As Coach Jimmy says, “Create a story, change the world.”In this episode, you’ll learn…There is no treading water in life. We are always getting better or worse, so you might as well build your daily habits to get better.You will be rewarded in public for what you do in private. There is no overnight success. Everyone you look up to has worked very hard behind closed doors to get where they are.Until you learn to fall in love with the process over the performance, you’re always going to be disappointed somewhere along the way.ResourcesWebsite: thecoachjimmy.comLinkedIn: Jimmy NelsonInstagram: @thecoachjimmyFacebook: @CoachJimmyQuotes[20:46] I don’t know that we ever know when we’re going to arrive, but I love chasing the next version of me.[25:41] I want to feed the doers, the people that are hungry to take action, and that that’s what lights me up all day long because at the end of working with those people, I’m never exhausted. I think that’s a big telltale for us to figure out where we’re supposed to be is, what are those things that we do that fills our bucket and doesn’t drain us? [28:39] You can’t argue with my story—doesn’t mean you’re going to convert, doesn’t mean you’re going to be in my tribe, or agree with me. But you can’t argue with my story. And it just feels like it diffuses any of that negative feedback immediately.[54:38] Personal storytelling is the fastest way to create know, like, and trust with an audience. And who do people do business with? People they know, like, and trust.Have a Brand Problem? We can help.Book your no-obligation, Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy processIdentify if you need a new logo or just a refreshDetermine if your business has a branding problemSee examples of our work and get relevant case studiesSee if branding is holding your business back and can help you get to the next levelBook Your Brand Clarity Call TODAY Podcast TranscriptCoach Jimmy 0:02Honestly, I dropped out of school anything business wise or like what look like a real job or to make actual money outside of getting lucky and booking the movie or the Broadway show. I was like, there was nothing in my history that I was gonna be good at any of this because I quit stuff really easy, you know. And so I gotten there. And I was still struggling because I still saw that Jimmy when I looked in the mirror, there was still a lot of it like a mental things. And so I had a mentor early on that said, cool, Jimmy, what are you reading? What are you listening to? And I was like, What do you mean? He’s like, in the morning? What do you do when you wake up? I’m like, I don’t know. I throw on ESPN or the news on or he’s like, I’m gonna challenge you to read 10 pages of a good book a day. I’m like, dude, reading me outside of a script. I’m like, it’s just not my jam. He’s like, I didn’t ask him. What’s your jam? It’s like 10 pages.Marc Gutman 0:56podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of
Real, inspiring, and refreshing!
If you’re the sort of person who is hungry for life inspiration in the context of business and branding, the Baby Got Backstory Podcast will speak to you on both practical and existential levels. The host, Marc Gutman, is a generous and empathic storyteller. He knows how to engage people in the kind of open and meaningful conversations that make BGBS a truly insightful and fun podcast.
Marc is a fabulous host and wealth of knowledge! Highly recommend the listen!
Stories, Stories, and More Stories
Great podcast about the back story of all sorts of interesting people. Really enjoy hearing people's journey.