75 episodes

Welcome to the Backend Brain Podcast, presented by SystemsUp. We’re a team of professional systems architects and educators on a mission to elevate the way online business owners think about their backend tech – by proving that with the right tailored-to-them tools, their systems and automations can work like a bonus backend brain as brilliant as they are.

Backend Brain Podcast Courtney Lazar

    • Business
    • 5.0 • 22 Ratings

Welcome to the Backend Brain Podcast, presented by SystemsUp. We’re a team of professional systems architects and educators on a mission to elevate the way online business owners think about their backend tech – by proving that with the right tailored-to-them tools, their systems and automations can work like a bonus backend brain as brilliant as they are.

    How Optimizing ClickUp Up-Leveled This Business’s Capacity For Clients

    How Optimizing ClickUp Up-Leveled This Business’s Capacity For Clients

    Amanda Rush is on a mission to help female entrepreneurs up-level their businesses with the help of her highly skilled virtual assistant team. As her business continues to grow, Amanda needed systems that could support an ever-growing clientele list and an expanding internal team. Together, we built systems that have allowed her to lean into scaling her business and surpass her wildest dreams in terms of client capacity! 
     
    Our goal in building out ClickUp for Amanda was to streamline her internal operations; with a focus on automating her client onboarding process. This included creating process templates, organizing important internal information, and creating dashboard overviews. These are just a few major optimizations we made inside ClickUp to allow Amanda and her team to onboard clients quicker, complete work more effectively, and enhance team collaboration.
     
    What We Cover In This Episode:
    -About Amanda Rush
    -Streamlined Internal Operations
    -Automated Client Management Process
    -The Results
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check Out ClickUp Here! (and use code SYSTEMSUP15 to get 15% off the Unlimited or Business Plan for the first year)
     
    CONNECT WITH AMANDA
    Check Out Amanda’s Website
    Connect With Amanda On Instagram
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website

    • 44 min
    Building A Business That Grows With You With Lindsay Maloney

    Building A Business That Grows With You With Lindsay Maloney

    Today we are talking all about building a business that grows with you with Lindsay Maloney. Lindsay is a business coach and host of the TOP Rated Podcast: Book Your Dream Clients. She is driven by her goal to help female entrepreneurs build 6-figure businesses by cultivating top-notch signature offers and customized client packages.  
     
    What We Cover In This Episode:
    -What to keep in mind when building a business that can scale and has recurring revenue
    -The biggest mistake entrepreneurs make when structuring their offers
    -How entrepreneurs can break out from under the ‘student cap’ and step into their role as a CEO
    -How to know which trainings/educational programs are the best use of your time and money
    -How to stay in the role of visionary and avoid burnout
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check out HoneyBook (and use code ‘systemsup’ to get 35% off for 1 year!)
     
    CONNECT WITH LINDSAY
    Check Out Lindsay’s Website
    Connect With Lindsay On Instagram
    Join The Confident Coach Club Community
    Listen To The Book Your Dream Clients Podcast
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website
    Join Our Circle Community

    • 40 min
    Infusing Personality Into Persuasive Copy With Becca Mitchell

    Infusing Personality Into Persuasive Copy With Becca Mitchell

    Today we are talking all about infusing personality into persuasive copy with Becca Mitchell. Becca is the founder of Black Diamond Copy Co., a copywriting studio with a focus on helping entrepreneurs create copy that captivates their audience and drives results.
     
    What We Cover In This Episode:
    -Meet Becca Mitchell
    -The difference between sales and website copy
    -How business owners can strike a balance between having copy that is direct and purpose-driven versus copy that is personality-focused
    -The most effective way to articulate feedback to a copywriter
    -How business owners can write copy that converts
    -Common mistakes people make when it comes to their copy
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check Out Our ClickUp Template Shop
     
    CONNECT WITH BECCA
    Check Out Becca’s Website
    Connect With Becca On Instagram
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website
    Join Our Circle Community

    • 29 min
    How ClickUp Empowers Elizabeth’s Work-Life Balance While Amplifying Business Growth

    How ClickUp Empowers Elizabeth’s Work-Life Balance While Amplifying Business Growth

    Elizabeth McCravy is committed to bringing entrepreneurs strategic and creative website templates that highlight their value, streamline the creative process, and enhance business growth. With a growing business and a growing family, Elizabeth needed systems that could support her ever-expanding clientele list as well as allow her to step back from the daily operational tasks of her business. Together, we built systems that allow her to step back into her role as the CEO visionary and as a mom!
     
    Our goal in building out ClickUp for Elizabeth was to streamline and consolidate her internal operations. This included leaning out her tech stack and consolidating processes, data storage, and workflows within ClickUp. This allows her team to fluidly collaborate on programs, templates, and coaching projects all in one place. On top of that, we optimized the workflows for each of her major services and programs. This systemization has enabled Elizabeth to be present at home while expanding the business’s capacity for new clients.
     
    What We Cover In This Episode:
    -About Elizabeth McCravy
    -Elizabeth's Goals In Building Out ClickUp
    -How We Optimized Internal Operations
    -How We Systemized Program + Product Management
    -The Success Elizabeth Has Experienced Since Her ClickUp Setup
    And So Much More!
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check Out ClickUp Here! (and use code SYSTEMSUP15 to get 15% off the Unlimited and the Business Plan!)
    Check Out Dreampro’s Website
     
    CONNECT WITH ELIZABETH
    Check Out Elizabeth’s Website Here
    Connect With Elizabeth On Instagram
    Check Out The Breakthrough Brand Podcast Hosted By Elizabeth
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website
    Join Our Circle Community

    • 35 min
    Unleashing The Power of Storytelling In Your Copy With Kris Jones

    Unleashing The Power of Storytelling In Your Copy With Kris Jones

    Today we are talking all about unleashing the power of storytelling in your business’s copy with Kris Jones. Kris is a StoryBrand guide and Founder of Red Door Designs. Her passion for exceptional writing drives her goal to help self-employed entrepreneurs write website and sales copy that converts so they can multiply their revenue and move their business forward.
     
    What We Cover In This Episode:
    -Meet Kris Jones
    -Fundamental elements business owners should include in their copy
    - What is storytelling and why it's important in copy
    -Tips on ensuring copy incorporates storytelling that is catered toward the ideal client
    -How to prepare to outsource your copywriting to a 3rd party
    -Most common mistakes with storytelling in copy
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check Out The Red Door Designs Website
    Download The Write Compelling Copy In 5 Minutes Freebie Here
    Check Out The Legal Launch Pad
     
    CONNECT WITH KRIS JONES
    Connect With Red Door Designs On Instagram
    Check Out Red Door Designs On LinkedIn
    Follow Red Door Designs On Facebook
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website
    Join Our Circle Community

    • 43 min
    How ClickUp Allows This Luxury Travel Content Creator To Run Her Business On The Go

    How ClickUp Allows This Luxury Travel Content Creator To Run Her Business On The Go

    Catarina Mello is committed to bringing her massive audience the most insightful travel advice and helping aspiring influencers achieve their dreams of doing what they love for a living. With an extensive background in digital marketing, her business has since taken off – catching the attention of various publications like Bloomberg and Business Insider; with no signs of slowing down. With her exponentially expanding business and a severe lack of internal operations systems, Catarina invested in us to help her build systems that would allow her to run her business from anywhere in the world and foster collaboration within her team.
    Our goal in building out ClickUp for Catarina was to systemize her internal business management operations, with a highlighted focus on two major pain points: a streamlined backend and organization that allowed her and her team to easily collaborate. We focused on building a backend that allowed each team member to confidently manage their individual responsibilities, whether Catarina was there or not, and organized their team resources in a centralized hub. This not only allowed Catarina to easily run her business on the go without worrying if things would break down without her, but she now has the time to focus on needle-moving projects that continue to expand her reach.
     
    What We Cover In This Episode:
    -About Catarina Mello
    -Catarina's Goals In Building Out ClickUp
    -How We Centralized Her Team Collaboration
    -How We Streamlined Her Content Creation Process
    -The Success Catarina Has Experienced Since Her ClickUp Setup
    And So Much More!
     
    ➝Get The Full Show Notes Here!
     
    LINKS MENTIONED
    Check Out ActiveCampaign Here
    Check Out ClickUp Here! (and use code SYSTEMSUP15 to get 15% off the Unlimited and the Business Plan!)
    Get More Details On Our VIP ClickUp Setup Service
     
    CONNECT WITH CATARINA
    Connect With Catarina On Instagram
    Check Out Catarina’s Website
     
    CONNECT WITH US
    Follow Us On Instagram
    Check Out Our Website
    Join Our Circle Community

    • 35 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

Virtual Chaos ,

Top-notch and to-the-point!

I've been following Courtney for awhile and appreciate how straigtht-forward and practice she is. Her episodes aren't full of fluff, and there's always something tangible to takeaway from her and/or her guests.

Lindzay683 ,

Great episodes, with tangible takeaways!

I love a good podcast that is relatable, to the point, and provides actionable takeaways! The Elevate Effect does just that! Can’t wait for new episodes.

brittanywehrle ,

LOVE Courtney & Her Approach

I’ve been following Courtney & the Elevate Effect on Instagram for a while and love how straightforward and practical her approach is. The planning/daily schedule episode was a HUGE turning point for me in how I look at my days/weeks and time blocking in general. Can’t wait for more episodes! 😍

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