Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!
Episode 627 – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy
Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single member of our communities, the true first responders, to be “Prepared to Survive”.
Following a decorated senior leadership career in the USAF as a commander and combat veteran, Brian transitioned into executive roles as a business entrepreneur, writer, publisher and public speaker. He co-founded The Paratus Group in 2019 with the objective of using his decades-tested and proven leadership and training experience to solve a need for relevant, effective, trustworthy principles, training methodologies and programs to allow for the learning of situational awareness. The situational awareness mindset and behaviors that are developed allows critical decisions to be made in the the complex dynamics of the home, schools, the workplace and our communities to make us all safer.
Learn More About Brian and The Paratus Group - Click Here
Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off
People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing.
Politics is a touchy subject, but it's been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media).
The one key factor has been collecting and utilizing data, but the way that data is updated and verified is very old school. The real way to maximize it is door-to-door and face-to-face. That is hard for us to do right now, but you don't want to start the year out behind the curve.
This is not the time of the year to be just planning. You have to be working hard to get your messages out to your audiences now. Marketing Your A.S.S. Off is a process that contains three main sections:
In this episode, we will discuss why starting in January of next year... is gonna be too late to start Marketing You A.S.S.Off!
Episode 625 – The 7 Voices In Your Head That May Be Holding You Back with Bill Guertin
Bill Guertin (pronounced like "13") is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he's worked with the ticket sales departments of over 100 professional sports teams throughout the US, Canada, and Mexico, and he serves as Chief Learning Officer of ISBI 360, a virtual training network specifically for executives in sports and entertainment.
Bill has over 30 years’ experience in sales and leadership, including 20 years in broadcast media as a sales rep, sales manager, and General Manager of radio properties in the Midwest.
When he is not working, Bill spends quality time with his wife, Sherri, their three grown boys, and their families who enjoy Sundays together watching the Chicago Bears. He serves as a Board member of the Baylor University Center for Sports Strategy and Sales and volunteers for the Kankakee County Humane Foundation.
Learn More About Bill & His Book - Click Here
Episode 624 – What Business Are You REALLY In? Are You Thankful?
In 1970, John Lennon released a son "Instant Karma". In our 'want it now' world I am here to tell you that it's not how this works. Sometimes, you can do all the right things but still, suffer.
I have a friend (Alma Harrell) whom when you would ask how she was, always said, "Too Blessed to be Stressed!" Sometimes you have to take a step back and realize what you can be grateful for.
People think of Amazon as being in the products and services business, but I think it's in the convenience business. It causes me to question, "Do we really know what business we are really in?:
* People Business?
* Improvement Business?
* Results Business!
In this episode, we will dig into how all the good things we do for others, can and will come back to bless us, within its own sweet timeframe!
Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner
Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations.
Rick is the author of several books including, "The Missing Piece for Entrepreneurs" and “I’m Still Sayin’…More Revelations for Making Leadership a Way of Life”. An accomplished public speaker, his popular leadership workshops and keynotes range from Understanding Generational Diversity, Effective Communications and Time Management to Effective Personal Leadership and Being Adaptable in a Dynamic Business Environment.
Learn More About Rick & His Books - Click Here
Episode 622 – Why It’s Important To Make A Case With A Case Study?
Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem.
A Case Study is not a press release or advertising. It's also NOT ABOUT YOU! It's about the client or customer and their story.
It should also follow the example of a Hero's Journey script. While those have 12 parts, a Case Study should focus on three parts:
In this episode, we will explore how to create a great Case Study that can help more people know how you can become the best solution to THEIR problem (if they have a similar one)!
Customer ReviewsSee All
Great info, concise package
Loving this podcast! It provides such valuable tidbits in easy to digest episodes.
Great info and content all the time
Brian always has great content in his podcasts. I like the fact they are short and sweet most of the time. Great tidbits of relevant info. I always learn a lot. Love the interview, too.
Great Bacon Bits!
I enjoy this podcast. The content is helpful and to the point. It’s always about a useful topic and I learn something each time. Brian is a good speaker and gets his point across easily.