Bad Sites Lose Good People: Jo Farrell on the Behaviours That Matter

Good people are leaving worksites. Productivity cops it. Culture is usually why. In this episode, carpenter and Build Like a Girl founder Joanne “Jo” Farrell breaks down what actually keeps women—and good blokes—on the tools and in the industry. From lifting female participation at Kane Constructions ACT from 6 to 48 per cent, to fixing the behaviours that push apprentices out, Jo demolishes stereotypes and builds up the next gen of female builders. An eye-opening story on how site culture links directly to retention, safety and profit.